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Images of the Day

Images of the Day: How the world of travel retail is ringing in the Year of the Fire Horse

by Dermot Davitt | | dermot@moodiedavittreport.com

INTERNATIONAL. Our latest selection of images features snapshots from around the world of travel retail as industry communities mark the advent of the Year of the Fire Horse (from 17 February).

The Lunar New Year celebrations are being celebrated by many millions of people around the world, with airports in every region marking the auspicious date with their own celebrations. We feature some of the most eye-catching below, with social media links where relevant. ✈

Drumshanbo Gunpowder Irish Gin, represented in travel retail by our Images of the Day partner Duty Free Global, launched its latest limited edition for Lunar New Year at Dublin Airport last week. Fittingly, it did so with a link to horse racing, with famed horses such as Arkle and Red Rum incorporated into the design. The image shows well-known former Irish jockey Nina Carberry celebrating the launch at Dublin Airport Duty Free. Click here for more and below for a LinkedIn post from The Shed Distillery Owner Pat Rigney.

Pernod Ricard Global Travel Retail is celebrating Maison Martell’s limited-edition Year of the Horse collection with a bold makeover of The Moodie Davitt Report desktop homepage, along with an elegantly curated treatment of our mobile website. Pictured is the Martell campaign at Singapore Changi Airport T3 in partnership with Lotte Duty Free. Full story here.
A show-stopping horse installation by China Duty Free Group serves as a centrepiece attraction for Lunar New Year at Sanya Phoenix Airport. Full story here.
Culture in motion: Dubai International Airport Concourse B comes alive with a traditional Chinese dance celebrating the Year of the Fire Horse, courtesy of Dubai Duty Free. Full story here.

EVERRICH Duty Free is ushering in Lunar New Year with a culturally themed campaign across airports in Taiwan. Full story here.
At Sydney Airport, Heinemann Oceania is celebrating the Year of the Horse with a multi-layered cross-category pop-up campaign in Terminal 1. Click here for more.
The Shilla Duty Free is marking the Lunar New Year season with an immersive campaign at Changi Airport, combining entertainment IPs, gamified activations and omnichannel shopping incentives. Full story here. 
Galloping Steed over Sky-water – cdf Charts a Grand Vision is the mantra for Duty Zero by cdf’s vibrant CNY welcome at Hong Kong International Airport. Our full story appears here. 

Lion dances and aerial dragon performances bring festive energy to Hong Kong International Airport.

In celebration of Lunar New Year, The Design Solution revisits standout airport planning and retail design projects delivered across China.

Passengers at Melbourne Airport are invited to ‘shop and win’ as Lotte Duty Free Oceania rolls out a Chinese New Year spend-and-play activation featuring tiered token rewards.

Duty Free Philippines welcomed strong footfall on day one of its Chinese New Year sale, highlighted by in-store offers, fortune-telling sessions and a colourful dragon dance.

Shinsegae Duty Free has introduced a comment-to-win promotion on Instagram, combining festive engagement with digital rewards. ✈

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