Images of the Day: Mondelez and FNA unwrap Toblerone Strawberry Matcha experience at Changi : Moodie Davitt Report

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

**Wrapped in bold green and pink hues, the activation space brings the Strawberry Matcha concept to life, forming an unmissable touchpoint for travellers to engage with the latest experience**

SINGAPORE. There is limited edition and then there is ultra-limited edition.

Today’s images are courtesy of Mondelez World Travel Retail (WTR), which has unveiled an immersive activation at Changi Airport Terminal 2 in partnership with FNA Group International to showcase the new Toblerone Strawberry Matcha.

**The attention breaker: The highly limited Toblerone innovation creates a pause moment in a high-traffic airport environment through sensory sampling and scarcity appeal.**

Why ultra-limited edition? Simple. The handcrafted chocolate is produced in a global limited run of just 4,000 individually numbered bars, with just 66 bars of the highly exclusive flavour released each day at the airport during the campaign period.

Teams from Mondelez World Travel Retail, FNA Group International and Changi Airport Group gathered to celebrate the activation, led by Mondelez World Travel Retail Vice President & Managing Director Joost Rosmuller (tenth from left); Marketing Manager Anna Somogyi (ninth from left); Director Global Sales WTR Carlos Granados Moyano (second from left); Regional Lead APAC Travel Retail & Duty Free Bilal Ari (sixth from right); Cross Category Activation Supervisor Ena Lou (far left); and Business Operations Executive Cindy Lim (third from left); alongside FNA Group International CEO Paul Loo and Executive Director Esther Tang-Loo (tenth and ninth from right); and Changi Airport Group Managing Director (Airside Concessions) Jean Hung (eighth from left).

**The Toblerone activation space sets the scene for a playful moment as the Mondelez World Travel Retail team came together to form a triangle hand gesture**

The activation runs throughout May and June.

**With the ‘only 66 bars a day’ message in focus, the roaming matsuri-inspired cart creates theatre and underlines the scarcity of the daily release**

Adding theatre and a strong sense of place to the experience is a vibrant matsuri-inspired cart in green and pink hues, complete with an oversized Toblerone Strawberry Matcha.

The roaming display travels through the terminal daily, building anticipation ahead of the limited 66-piece daily release.

The latest product innovation reinforces Mondelez WTR’s ‘Destination: Value’ approach, focused on driving incremental growth in travel retail by better understanding consumer behaviour in the channel. ✈

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

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