Our regular feature, brought to you in association with Strange Nature gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
BAHRAIN. Today’s selection highlights an engaging partnership between Pernod Ricard Global Travel Retail and Bahrain Duty Free with a pop-up campaign highlighting Ballantine’s 7 American Barrel Scotch whisky at Bahrain International Airport.
The concept called ‘Worth Waiting For’ is located in the main liquor area of the store. The pop-up brings travellers an immersive retail experience featuring what is described as a “distinctive American attitude”.
Ballantine’s 7 Year Old whisky combines the depth and complexity of a Scotch as a result of seven years of maturation and finish in American barrels. ✈
