Images of the Day: Resonating with regional specialities at Düsseldorf Airport

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

GERMANY. Spend a weekend in the Altstadt (Old Town) in Düsseldorf, and the chances are high that you will come across some of the splendid regional products of the city in its many busy stores, bars and restaurants, writes Dermot Davitt.

It might be one of the fine gin ranges such as Siegfried, Rhein or even Fortuna gin, which pays homage to the city’s red-and-white-wearing football team Fortuna Düsseldorf on its colourful label. It could be a Füchschen Altbier, one of the signature beers from the Altstadt.

And you will almost certainly have experienced herbal liqueur Killepitsch, which has its own bar in the city centre and is a requirement in digesting a heavy meal in one of the old-style brewery restaurants.

A broad and well-tailored wine, spirits and food selection sits at the heart of the walk-through store on the way to C gates, with a welcome call-out for many local heroes

So it was with pleasure that on departure from the city on Sunday (7 December), I encountered these and other local and regional brands from North Rhine-Westphalia at Gebr. Heinemann-run Düsseldorf Duty Free at Düsseldorf Airport, featured here in our Images of the Day selection.

Passing through the non-Schengen walk-through store, adding a Killepitsch to the basket in honour of a memorable weekend away with friends was only natural.

A celebration of world whisky offers a focal point at the centre of the store, while the major drinks categories are allocated generous wall or floor space

Global brand Jägermeister, from Wolfenbüttel in Lower Saxony, complements the many regional drinks labels available here. Below, evoking the Christmas spirit with a wide gifting offer. 

The store features much more besides, including a well-ranged whisky campaign at the tasting bar, a festive zone for gifting and a special offers area that drew in many potential shoppers with its eye-catching red-and-white livery – mirroring the football team’s look and another hook for Düsseldorf lovers.

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