Global tobacco company Imperial Brands will use this year’s TFWA Asia Pacific Conference & Exhibition in Singapore (12-16 May) to introduce three new concepts for its Roll Your Own (RYO) brand, Rizla.
The three additions to the portfolio are the Rizla Polar Blast, Rizla Natura, and Rizla Bamboo.
The Rizla Polar Blast, which offers a potential solution to the impending European Menthol Ban, is a squeezable filter tip that uses a clickable ‘crushball’ allowing for a minty taste on demand. They come in packs of 60.
Rizla Natura is a 100% biodegradable range designed for ‘eco-friendly smokers’ who prefer non-additives and natural RYO tobaccos. The full range is responsibly sourced with ‘tree-free’ rolling papers and packets printed using vegetable-based inks.
Rizla Bamboo is the first Rizla to use rice paper and ready-gummed edges, while the rolling paper boasts the strength and flexibility of bamboo. The product is sustainable, ‘tree-free’, biodegradable and chemical-free.
Imperial Brands Global Director of Global Duty Free and Rizla Business Units Jorge Arias said: “Rizla is the number one rolling paper brand in the world, sold in more than 120 countries and with more than 200 years of heritage.
“We never settle, Rizla is at the edge of innovation offering consumers a comprehensive range of products.”
Imperial Brands GDF&E Sales and Marketing Director Christian Münstermann added: “We’re confident that these new products will ensure that Rizla’s range continues to be the most comprehensive, innovative and responsibly sourced in market.
“By offering Rizla Polar Blast, Rizla Natura, and Rizla Bamboo to global travel retail we aim to satisfy the evolving needs of discerning, modern and responsible adult RYO smokers across the globe.
“We’re excited about the changes we’re making to the trade with consistent examples of our commitment to global connections while addressing global and regional consumer needs.”
