Rahib Sfeila was named the winner of the Davidoff quiz held at the Imperial Tobacco-sponsored smokers’ lounge at the recent MEDFA (Middle East Duty Free Association) conference. The Gulf News representative has won a trip for two to a destination of his choice.
Held at the Al Murooj Rotana Hotel, Dubai, this was the tenth MEDFA conference and the second at which Imperial Tobacco was a platinum sponsor.
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Rahib Sfeila from Gulf News won the Davidoff quiz held at the Imperial Tobacco-sponsored smoker’s lounge |  |
The lounge offered delegates the opportunity to discover the Davidoff brand in this outdoor environment |
The lounge offered delegates the opportunity to discover the company’s premium Davidoff brand in a relaxing outdoor environment, Imperial Tobacco said. It also provided a venue to network and to get feedback from Imperial’s customers about the latest brand news.
Delegates visiting the lounge could take part in the Davidoff quiz – answering a series of questions on the brand and about their favourite place to travel to – via two large touch screens.
“The smokers’ lounge proved to be a real success and delegates had fun participating in the travel quiz,” said Imperial Tobacco Premium Brand Manager – Global Duty Free Gotje Rogall. “It was an excellent opportunity for us to show our business partners how we engage with our consumer. We turned one delegate into a lucky traveller.”
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