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Imperial Tobacco is set to highlight its global brands at next month’s TFWA Asia Pacific Exhibition in Singapore (Stand: D38).
Featured brands will include Gauloises, Lambert & Butler and Davidoff – a key growth brand for the Asia Pacific region and a “favourite” with Chinese, Taiwanese and Japanese consumers, according to Imperial Tobacco.
“Asia is of significant importance to Imperial Tobacco, and has been highlighted as an area for growth for the company,” Imperial Tobacco stated.
Imperial Tobacco Corporate Affairs Global Duty Free Jennifer Cords said: “The TFWA Asia Pacific Exhibition offers a unique chance to meet face-to-face with the vast majority of our Asia based customers and our global partners to share any news, recent product developments and exciting new launches. The exhibition provides an opportunity to create and further build on our working relationships with our customers, which is invaluable.”
Imperial will continue its ‘Experience & Evolution’ theme at the exhibition and will introduce its ‘futuristic’ stand which is made of materials such as beton, copper and bamboo.
“Our new stand design helps us to communicate our huge experience and knowledge of both tobacco and the global travel retail industry to our customers, yet at the same time also represents our drive for evolution and changing with the times,” Cords said.
Noting a “challenging year” for the industry, Imperial Tobacco said it is committed to continued investment in the category.
“Put simply, our strategy is all about focus; focusing on our key consumer nationalities and focusing on our key growth brands. By maintaining this approach we ensure to do the right things and target the right people. Combine this with offering the right brands and the outcome can be positive. So far we have been happy with the results coming out of this strategy within Asia.”
Cords added that the company’s future priority is to “keep the basics right”. “That means making sure we have the right brand and product, in the right place, at the right time for our key travelling nationalities. For this to work, we need fantastic relationships with our customer partners – and that is why the TFWA Asia Pacific exhibition is so important to us,” she concluded.
