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| Airline: Qatar Airways |
| Title: Shopping Extravaganza |
| PAGINATION: 124 (including covers) |
| CATEGORIES (including adverts): |
| Quality of paper: Very good |
| Photo quality: Very good |
Pre-order: Yes |
| Website preview available?: Yes at: www.qatarairways.com |
Website sale available: |
Source: ©The Moodie Report |
QATAR. Qatar Airways has unveiled the latest edition of its inflight duty free magazine Shopping Extravaganza. The new edition features Jennifer Lopez’s Deseo fragrance on the front cover and the Gucci by Gucci fragrance on the back.
Issue 22 of Shopping Extravaganza maintains the high-class production values, including the now trademark brand-embossed art transparent paper between sections.
This edition runs to 124 pages and features a wide range of new and exclusive items, including the following highlights:
• A Montegrappa pen and Montblanc product range
• Exclusive skincare for men and women from Biotherm
• Dr Sebagh – the well-being brand introduced for the first time on an airline in the region
• Exclusive jewellery from Toscow
• A new digital camera from Sony
• New fashion jewellery and watches
• The latest dual sim card mobile phone from Samsung
• All major new fragrances as well as the traditional best-sellers.
The entire magazine can be viewed by travellers – and readers of The Moodie Report – at www.qatarairways.com
COMMENT: With its latest edition, Qatar Airways cements Shopping Extravaganza‘s position as one of the leading examples of an inflight brochure. As always, it is contains a high-quality, varied offer across price points that suit the airline’s diverse passenger profile.
The opening double page spread is dedicated to passenger information – credit card limits, refund policies, a pre-order notice and a contents panel.
Then the aptly-titled Shopping Extravaganza begins in earnest, with a series of pages showcasing both Montegrappa and Montblanc. Several products new to the catalogue are highlighted, including the Montegrappa Nero Uno pen (US$291) and the Montblanc Starwalker Ballpoint Pen (US$340).
With the sense of luxury already evoked, the main sections begin, all prefaced beautifully with a page of transparent art-paper on which the brands carried are listed in gold lettering.
Fragrances occupy an impressive 36 pages (including advertising), including 21 new introductions such as cover stars Jennifer Lopez Deseo and Gucci by Gucci, Dolce & Gabbana The One, Escada Moon Sparkle, Estée Lauder Bali Dream, Chopard Happy Spirit, Givenchy My Givenchy Dream, Valentino Rock N Rose, Salvatore Ferragamo F for Fascinating and Incanto Heaven, Sean John Unforgivable Woman, Burberry The Beat, Marc Jacobs Daisy, Juicy Couture Eau de Parfum, Lancôme Miracle Sheer, Carolina Herrera CH and Dior (Dior Addict Shine & Les Parfums De Dior).
Others include Fendi Palazzo, Tom Ford Black Orchid, previous cover star Emporio Armani Diamonds and Bvlgari Omnia Amethyste. Some 14 pages of cosmetics, one dedicated to nails and eight to skincare, follow. There are also sections for men’s skincare and both Arabic and men’s fragrances – the latter stretching to an impressive 24 pages.
All the selections in the above section focus heavily on newness and inflight exclusivity. Notable inclusions are Chic Shaik For Men (Arabic fragrance), Montblanc Exceptionnel (men’s fragrances) and Aigner Aigner Man2 (men’s fragrances).
Next up is jewellery and watches, featuring another strong showing from Folli Follie, sunglasses, women’s fashion, children’s products, travel accessories, souvenirs, liquor and tobacco. The magazine closes with two double-page spreads from Marlboro and Qatar telecoms provider Qtel.
As always, Shopping Extravaganza concentrates on the product with a full and beautifully showcased offer. Its quality design values make it an engaging yet easy to navigate magazine that provides comprehensive information to potential shoppers.
Overall, Shopping Extravaganza is one of the finer examples of inflight magazines, displaying a well-developed understanding of its customer base and presenting to them in an appealing and engaging format.
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