BRAZIL. Brazilian state airport authority Infraero (Empresa Brasileira de Infra-Estrutura Aeroportuária) is adopting an aggressive marketing strategy to sustain its commercial revenues.
Meeting with The Moodie Report at Infraero’s head office in Brasilia, commercial management outlined its actions to attract new brands and businesses to its 63 airports.
Superintendent of Commercial Business Claiton Resende Faría said that Infraero was investing in its airport network to underpin future commercial income.
“Our 2013 goal is to achieve commercial revenue growth of +18%.”
It is largely on track: in the first quarter of 2013 commercial revenues were up +16% on an airport for airport basis compared to Q1 2012.
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Leading Infraero’s commercial drive (from left): Luciano Sotero da Paixão, Marketing Development Manager; Claiton Resende Faria, Superintendent of Commercial Business; Sandro Jacintho da Almeida, Retail Development Coordinator |
Since December 2012 the privatised airports of Brasilia, São Paulo Guarulhos and Viracopos no longer form part of the Infraero network, taking approximately R$300 million (US$152 million) from the authority’s annual commercial incomes in 2013.
Guarulhos was previously the major generator of commercial revenues in the Infraero network.
In 2014 Infraero will also lose the contribution of Rio Galeão and Confins airports, following the auction of operating concessions for these facilities that is set for September.
“We are a 49% partner in the privatised airport companies and will receive dividend income from them, but that will occur only in the mid-term because of the large investments being made currently,” said Resende Faria.
An aggressive marketing policy is underpinning commerical expansion, outlined Luciano Sotero da Paixão, Marketing Development Manager.
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Works underway at Confins Airport in Minas Gerais, where Infraero is expanding Terminal 1 by +12.2% and creating a new remote terminal ahead of the September auction of the airport’s operating concession |
“We are looking in a more aggressive way in the market for powerful companies to enter into the airports, with new businesses and new movements to expose brands.”
That involves leading franchise networks in F&B and retail, and four new hotel developments.
Last year Infraero recorded a +17.5% increase in total commercial revenues to R$1.34 billion (US$679 million) compared to 2011.
Duty free revenues grew +12.6% to R$155.2 million (US$78.5 million) while food & beverage contributed R$127.1 million (US$64.3 million), a 33% increase from 2011.
