Plaza Premium Group’s Smart Traveller boosts rewards offering with HeyMax partnership

SINGAPORE/HONG KONG, CHINA. Plaza Premium Group’s (PPG) digital rewards programme, Smart Traveller, is expanding its rewards offering through a partnership with Singapore-based loyalty and travel rewards platform HeyMax, enhancing the experience for members in Singapore and Hong Kong.

Through this collaboration, members in Singapore and Hong Kong can convert Max Miles to ST Points at a 1:1 ratio, with conversions available from 1,000 Max Miles, expanding options for earning and redeeming rewards across travel and lifestyle experiences.

Smart Traveller Managing Director Simon Huang said: “We see strong value in partnerships that enhance loyalty connectivity and create more meaningful engagement opportunities for members. This collaboration with HeyMax is aligned with our approach to building a stronger rewards network across Hong Kong, Singapore and beyond.”

HeyMax Head of Loyalty Partnerships David B. Wang added, “At HeyMax, we recognise that great travel experiences begin long before stepping on a flight.

“By bringing Smart Traveller’s lounge and airport benefits into our ecosystem, we are delivering a unique proposition that deepens our commitment to our users. This partnership elevates the end-to-end journey – so every traveller across Hong Kong, Singapore, and beyond can travel sooner, better, and smarter.”

Additional benefits include a new Max Miles conversion option for HeyMax users, allowing them access to Plaza Premium Group’s global network of airport lounges, dining outlets and travel services through Smart Traveller points.

PPG highlighted the potential for further collaboration as both companies continue to expand their rewards programmes to meet evolving traveller demands. ✈

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