Lancôme Travel Retail Asia Pacific and Lotte Duty Free have partnered to unveil the Lancôme x Lotte Duty Free Smart Store Concept at the retailer’s main downtown store in Myeongdong, Seoul, in South Korea.
According to the partners, the 520 sqm store ‘puts digital at the service of travellers’. It offers Lancôme’s skincare and makeup products along with a suite of contactless digital elements which include augmented reality and artificial intelligence.
The new store represents the first-ever in-store application of L’Oréal’s Modiface or ‘Dream Face’ technology in travel retail. The Virtual Try-On tool is powered by AI algorithms that enable customers to try on Lancôme’s full-range of makeup products simply by scanning a QR code.
It also highlights the second generation Lancôme Advanced Génifique Serum, which has been enhanced by L’Oréal’s latest microbiome innovation. The new formula delivers a patented plant-powered formula that protects, regulates and repairs the skin microbiome.
Customers can discover the latest Lancôme Advanced Génifique Serum at the interactive Génifique Game Table. In addition, the giant Advanced Génifique LED bottle also offers personalised and connected experience through a name-engraving service and social-sharing technology.
To deliver a safe and seamless contactless shopping journey, the Lancôme x Lotte Duty Free store also features digital payment methods, electronic price tags, personalised QR codes and mobile shopping carts.
“Together with Lotte Duty Free, we want to invent the beauty of tomorrow in travel retail with digital innovation and services,” said L’Oréal Travel Retail Asia Pacific Managing Director Emmanuel Goulin. “The Lancôme x Lotte Duty Free Smart Store is a co-creation of a fully integrated physical and digital experience, and a re-imagination of our relationship with travellers through dynamic, beauty tech innovations.”
Lotte Duty Free CEO Kap Lee added, “Lotte’s partnership with Lancôme Travel Retail Asia Pacific was a natural one. Both organisations saw technology’s potential to offer the travel retail industry a solution for recovery and growth –– all whilst offering consumers exciting digital innovations as part of a reinvented travel retail experience.”
