Jacques Farel Kids keeps on ticking in run-up to Cannes fair

Sparkle is a collection for girls with sparkling stones


HONG KONG. Gift sets and beaded watches from Jacques Farel will be among the new products on display at the TFWA World Exhibition in Cannes later this month from the children’s watch specialist (Harston Group stand: Yellow Village B23).

New launches from Jacques Farel Kids

Extending the Jacques Farel Kids collection, I Love Bear is a new watch and teddy-bear gift set, while Sparkle is a collection for girls with sparkling stones on the case and nylon straps.

Capitalising on the women’s trend for beaded charm bracelets, the company will be introducing beaded watches for girls. The girls’ version is described as cute, practical, safe and with silicone beads.

Also on show will be new Kids gift sets with matching luggage tags, said to be ideal for travel retail.

For buyers seeking educational products, Time Teaching is a watch range in which all models come with a Time Teaching booklet.

New listings

Recent airport listings for the Jacques Farel Kids collection include Beijing Capital Airport Terminal 3, in the Departures Hall.

On the domestic market, Sogo Department Stores throughout Indonesia will be installing the company’s flat pack floor-standing displays. In addition, Jacques Farel has entered the Russian market with the Kids collection, in Vladivostok.

The Jacques Farel Kids collection is now listed at Beijing Capital Airport Terminal 3 in the airside Departures Hall


About Jacques Farel

Jacques Froidevaux, Swiss founder and owner of Jacques Farel, moved to Hong Kong 30 years ago with a vision of blending the creative talent of Swiss management and design with the efficiency of production facilities in Asia. As a result, Jacques Farel was founded in 1984 and now serves over 30 markets worldwide.

Jacques Farel remains a family-run business with Froidevaux’s two children Joanne Froidevaux Nixon (Sales and Marketing) and Elliot Froidevaux (Product Development) onboard. Today, Jacques Farel Kids has become a leading brand of watches and accessories for children aged 4-14.

For details, Joanne Froidevaux Nixon, Jacques Farel Ltd, Billion Centre, Tower A, 23rd Floor, Unit B, No 1 Wang Kwong Road, Kowloon Bay, Kowloon, Hong Kong, tel: +852 28540030, fax: +852 25415680, e-mail: joanne@jacquesfarel.com Visit www.jacquesfarel.com

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