MALAYSIA. JBrands – the exclusive distributor of Crystal Head Vodka and Signal Hill Whisky in Malaysia – hosted a milestone travel retail and domestic brand marketing event around Halloween at the W Kuala Lumpur Hotel.
The party at the hotel’s Wet Deck marked the fourth year of collaboration between JBrands and Crystal Head, and featured ten international and local DJs across two consecutive nights.
This created “a high energy, one-of-a-kind immersive brand experience designed to engage industry stakeholders and lifestyle audiences alike”, said JBrands.
The event served as a strategic platform to present the full range of Crystal Head Vodka alongside Signal Hill Whisky, promoting the brands to travel retailers and other partners seeking premium spirits.
Industry guests include leading travel retailers Eraman and PBH Duty Free plus AirAsia and other independent travel retailers. Influencers, socialites and luxury and high-end lifestyle media from Tatler Malaysia, FirstClasse Malaysia and Lifestyle Asia also attended.
The Halloween-themed experience was curated to reflect Crystal Head Vodka’s bold brand identity and visual impact while enhancing its ultra-premium credentials and global appeal, said JBrands.
Click above for video highlights from the event
“This two-day activation (of the brand) represents a strategic and highly successful step in strengthening our travel retail and domestic synergy,” said Hoon Cho, Regional Director – Asia Pacific at Globefill Inc, owner of Crystal Head Vodka.
JBrands owners Jensen and Barney Boo said, “By bringing together key industry partners and influential media in a culturally relevant and immersive setting, we were able to deliver meaningful brand engagement while elevating the presence of Crystal Head Vodka and Signal Hill Whisky throughout Malaysia market.” ✈
