UAE. JCDecaux Dicon, the Middle East subsidiary of outdoor advertising specialist JCDecaux, has unveiled the Grand Wall Wrap for luxury property developer Binghatti at the main exit of Dubai International Airport Terminal 3 Arrivals.
The advertising space spans nearly 340sq m in one of the airport’s busiest arrivals areas.
According to JCDecaux Dicon, the installation reaches all arriving passengers and meeters-and-greeters using T3 and is among the first brand displays encountered by travellers arriving in Dubai.
The Grand Wall Wrap launch reinforces the long-standing partnership between Dubai Airports and JCDecaux Dicon, which the companies said is focused on developing airport media through new formats and advertising opportunities at Dubai International Airport.
Binghatti Developments CEO Katralnada Binghatti said, “At Binghatti, we believe in creating bold statements, in architecture as much as in communication.
“The Grand Wall Wrap at DXB Terminal 3 allows us to welcome every arriving passenger with a striking visual expression of our brand universe, perfectly aligned with Dubai’s spirit of ambition, innovation and luxury.”
Dubai Airports Vice President – Commercial Concessions Alison Macdonald added, “Dubai Airports is proud to strengthen its partnership with JCDecaux Dicon through this spectacular new landmark dedicated to a homegrown success story.
“The Grand Wall Wrap in Terminal 3 Arrivals delivers exceptional visibility for Binghatti while creating a memorable first impression for millions of guests arriving in Dubai.”
JCDecaux Dicon General Director Bertrand Mouraille remarked, “The Grand Wall Wrap at Terminal 3 perfectly illustrates the impact that iconic Out of Home media can deliver in a world-class airport environment.
“Combining extraordinary scale, total visibility and exclusive brand ownership, this landmark installation offers Binghatti a unique platform capable of turning every arrival into a memorable brand encounter.” ✈
