USA. JCDecaux North America is running two high-profile brand campaigns at Miami International with partner Pernod Ricard. Each involves sampling at tasting bars in the terminal.
The Absolut Karnival campaign began during the time of recent Brazilian Carnival and ends this week. Samples of the vodka were on offer to travellers, while the display featured streamer-branded carpets, jester-like artwork and coronet-wearing staff.
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Absolut Karnival was showcased in this unit at Miami International |
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Pernod’s Jameson campaign ran for four weeks and featured a distillery replica within the terminal. Travellers were able to sample the blended whisky at a special booth.
Both brands were also available to purchase at the Duty Free Americas-operated duty free stores.
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The Jameson activity featured a mock distillery within the terminal |
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