USA. JFKIAT, which operates New York JFK International Airport Terminal 4, has named Belinda Jain as Vice President, Customer Experience & Commercial. She joins the executive team from 9 October.
Jain will be responsible for generating and managing the company’s non-aviation revenues, with the ambition to “develop world-class retail, food & beverage, and passenger service concepts, featuring a distinctive ‘New York Sense of Place’ across the T4 commercial programme, covering nearly 100 retail, food & beverage and other service concepts”.
She will also lead JFKIAT’s customer experience strategy, partnering with stakeholders to enhance T4’s passenger satisfaction, the company’s marketing and public relations, and to foster continuous improvement and innovation, said JFKIAT.
Jain brings more than 20 years’ experience leading the development and operations of premium and luxury brands and airports globally. Before joining the JFKIAT team, Jain served as the Managing Director Americas of CXG in New York, where she led customer experience transformation projects in the US market for leading luxury brands.
She has also held roles at Chanel, Mumbai International Airport, Amman International Airport and Groupe ADP.
“Belinda is joining the JFKIAT team at a critical time, as Terminal 4 undergoes a significant expansion and redevelopment with a large growth in passenger traffic, and as we continue to expand our commercial offerings to elevate our best-in-class customer experience,” said JFKIAT CEO Roel Huinink.
“I am confident that her wealth of knowledge and experience will be a tremendous asset as we shape the future of T4 to align with the Port Authority’s vision of transforming JFK into a world-class airport.”
In recent years under the leadership of Edward Midgley, JFKIAT’s Customer Experience and Commercial Department has expanded from concession management to incorporate customer-focused offerings and programming. Earlier this year, JFKIAT announced the opening of new food & beverage and retail offerings in T4’s renovated Concourse A. The company also launched the T4 Arts & Culture programme, providing local art and cultural experiences year-round.
“I am honoured to be joining a team that is passionate about curating distinctive and incredible customer experiences and promoting environmental and social stewardship,” said Belinda Jain.
“I look forward to engaging with our local communities and business partners to deliver a world-class commercial and service offering at JFK T4.” ✈
