Jo Malone expands its Vitamin E collection – 22/09/06

UK. Jo Malone has expanded its Vitamin E portfolio with a new Nourishing Hand Treatment. It is rolling out into travel retail this month.

It follows on from the success of the Vitamin E Gel and Vitamin E Lip Conditioner.

Described as a rich, textured cream, the product is said to instantly soothe and soften skin, while helping to protect against the damaging effects of sun, wind and dehydration.

It can be used alone to nourish hands, or combined with other Jo Malone skin care products to create bespoke treatments for problem areas such as elbows or heels.

Vitamin E Nourishing Hand Treatment is presented in a sleek, black 100ml tube.


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