SINGAPORE. Jonathan Holland & Associates has launched Smashbox Cosmetics, a leading photo studio inspired beauty brand, with Nuance-Watson (Singapore) in Singapore Changi Airport.
Smashbox Cosmetics began when two brothers, Dean and Davis Factor – the great grandsons of makeup legend Max Factor – created Smashbox Photo Studio in 1991. Responding to demand for a makeup line that met the exacting needs of a photo shoot, they decided to combine their skills to create Smashbox Cosmetics in 1996.
Nuance-Watson (Singapore) Category Manager Chillie Por commented: “From finding beauty solutions and quick fixes to demystifying makeup application, Smashbox aspired daily to create innovative beauty products for women everywhere. Now, you can experience the wholesome beauty of our wide range of signature products at Perfumes & Cosmetics, Singapore Changi Airport, Terminal 1.”
The regional team of Jonathan Holland & Associates have also had success in launching the Smashbox brand in Kuala Lumpur International Airport’s Low Cost Carrier Terminal (LCCT), in Hong Kong duty free with Free Duty, in Indira Gandhi International Airport’s new Terminal 3 with Delhi Duty Free Services, as well as onboard numerous airlines across the region.
Jonathan Holland & Associates Managing Director Jonathan Holland commented: “Within the short time we’ve had responsibility for Smashbox Cosmetics, we have been able to lay a good foundation for the brand across Asia travel retail. We also see many more opportunities within both this region and the Middle East duty free for further expansion in due course.”
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Smashbox Cosmetics is now available in Nuance-Watson (Singapore)’s Perfumes & Cosmetics stores at Changi Airport | |
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