Journey to renewal: La Mer unveils travel retail-exclusive set for Lunar New Year

Chinese KOL Yvonne Ching stars in the exclusive La Mer Lunar New Year campaign

The Estée Lauder Companies-owned prestige skincare brand La Mer is welcoming the Year of the Ox by highlighting the travel retail-exclusive Arrive Hydrated collection.

The five-piece set is now available in selected airports, downtown, online duty free and duty paid stores for a limited time only.

The set comprises the Treatment Lotion Hydrating Mask, The Revitalizing Hydrating Serum, The Regenerating Serum, The Eye Concentrate and Crème de la Mer.

The Arrive Hydrated Collection is supported by a striking Lunar New Year media campaign starring La Mer Asia Pacific Brand Ambassador, Chinese KOL Yvonne Ching. The campaign film shows Ms Ching embarking on a journey with La Mer, armed with all the skincare essentials of the Arrive Hydrated Set. It concludes with her wrapping the exclusive set as a present for her loved ones during Lunar New Year.

The launch is also complemented by a dedicated microsite which takes audiences on a ‘journey to renewal’. The interactive journey begins with a Year of the Ox quiz. Customers can share their results on social media and also receive a complimentary sample of Crème de La Mer from participating duty free stores in Asia Pacific travel retail.

Based on each customer’s responses, the microsite makes personalised skincare recommendations featuring La Mer’s best-selling products.

The dedicated La Mer microsite takes audiences on a ‘journey of renewal’ starting with a Year of the Ox travel quiz

The site also features an exclusive interview with La Mer Global Head of Skincare Artistry Clyde Johnson, who gives skincare tips and teaches audiences how best to use La Mer’s Arrive Hydrated collection.

Commenting on the set, Johnson said: “I always make it a priority to take care of my skin. These essential La Mer products are my go-to to keep skin calm and protected, so I’m ready for the new year and a new journey – wherever that may be.

“To rejuvenate and energise my skin, I begin with The Treatment Lotion Hydrating Mask. Shortly after, I apply a double dose of serums, first with The Revitalizing Hydrating Serum to optimise hydration, then The Regenerating Serum to target the look of lines and wrinkles. Next I apply The Eye Concentrate to brighten and wake up eyes and I finish with our legendary Crème de la Mer.”

Customers can receive a complimentary sample of Crème de la Mer in selected travel retail stores in Asia including stores in Hainan, Seoul and Macau
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