Korean Air and Scental celebrate the role of cabin crew in spectacular style – 06/12/06

SOUTH KOREA. It was party time tonight at the Incheon Hyatt Regency, near Seoul Incheon Airport, as the world’s top inflight retailer Korean Air celebrated the outstanding work of its cabin crew, in association with leading supplier Scental. The Moodie Report was on hand to capture some of the memorable images of a fantastic night (below).

“This is the first time that Korean Air has celebrated the cabin crew’s great work throughout the year,” said Inflight Sales Team Director Hyun-Ah (Heather) Cho. “Without their great support , the amazing results of the last five years would not have been possible.”

Inflight Sales Team Director Hyun-Ah (Heather) Cho pictured with Rémi Chadapaux, General Manager Asia Pacific for Scental Travel Retail (L’Oréal Produits de Luxe International) and Martin Moodie (far right)
(Left) Heather Cho and Rémi Chadapaux with the top-selling Korean Air cabin crew, Seong Jin Kim and Jun Il Jin (right) and Team Manager Mi Kyung Kim; (Right) The entire Korean Air inflight sales team
Rémi Chadapaux (left) with the ‘best-dressed’ cabin crew member drawn from a stunning field (right). The Scental boss was one of the judges, along with The Moodie Report Publisher Martin Moodie – it’s a tough job but someone has to do it.
Hot Korean star Psy enthralled the crew with a fantastic live performance as did the latest Asian pop phenomenon, the Scental-sations (right), led by rocking Rémi Chadapaux (centre)

The night underlined the firm partnership between Korean Air and Scental Travel Retail (L’Oréal Produits de Luxe International). “You are very important to us,” Scental General Manager Asia Pacific Rémi Chadapaux told the 400 crew members in the audience. “You are the link between our brands and our consumer. I want to also thank Heather Cho for her support and for her dynamic vision of the inflight duty free business.”

He continued: “Korean Air is the number one airline in the world in inflight duty free and Lancôme is the number one beauty brand in travel retail – what a natural partnership.”

[Publisher’s note: If you have any difficulty viewing the attached film clip, simply click here to download.

Seong Jin Kim was named top-selling female crew member while Jun Il Jin took out the male award. Top Team Manager was Mi Kyung Kim.

Earlier, Managing Vice President Cabin Services Division Myung-Ki Lee talked of Korean Air’s aims to be “one of the leading global carriers”. Despite recent success, including being named Best Airline of Asia 2006 by Time magazine, Lee said: “I promise you, we are not yet satisfied with results.”

Managing Vice President Hotel & Inflight Sales Division Bo Park paid tribute to the “concerted efforts and concrete work” of cabin crew members in driving Korean Air’s outstanding duty free sales results. And in an emotional speech, Hyun-Ku Kim, President of L’Oréal’s travel retail agent in South Korea, Samkyung Trading Corporation, praised the “outstanding newness of the Korean Air catalogue” and a “quality that supercedes many of the great duty free stores of the world.”

PUBLISHER’S NOTE: Heather Cho and Korean Air were extensively profiled in the May 2006 Print Edition of The Moodie Report. Click here to download the article.]

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