 |  |
Left: Toblerone Variety Gift Box is an affordable sharing gift; Right: Cadbury Chunk Box is modelled on a piece of chocolate | |
Kraft Foods World Travel Retail (KFWTR) is to launch an array of novelties at the TFWA Asia Pacific show in Singapore in May (Stand number: P20).
A strong mix of new offers from leading travel retail brands such as Toblerone, Cadbury and Milka, plus the introduction of the world’s number one biscuit brand, Oreo, to the travel retail channel, are among the projects planned for 2012.
“Our joint efforts with our retail partners in Asia Pacific delivered outstanding growth in the last years, even above the high category growth. And there is even more to come,” said KFWTR ME&AP Regional Director Jaya Singh.
“The TFWA Asia Pacific show has always been the ideal launch platform for our new concepts for our customers in Asia. With our exciting 2012 programme we aim to delight more and more travellers.”
KFWTR Managing Director Andreas Fehr added: “Following our successful integration with Cadbury, this year we come to Singapore with a unique “˜insight into action’ programme and with a stronger than ever portfolio in all the key confectionery segments.
“In addition, we are looking forward to tapping into the highly incremental potential of the biscuit category with six exciting creations from Oreo, the world’s number one biscuit brand.”
Two new offers from Toblerone
In 2012, top travel retail brand Toblerone will target both the formal gifting and snacking/sharing segments of the market with two new offers.
Described as a sophisticated and affordable sharing gift, the Toblerone Variety Gift Box brings together four flavours, including milk, white, dark and Snowtop, a milk-white chocolate combination, previously unavailable in the travel retail channel. The individually wrapped Toblerone peaks are presented in a signature gold triangular gift box.
Additionally, Toblerone White Minis Pouch will offer one of the brand’s most popular flavours in a snack size format. This new product builds on the success of the Toblerone Milk Minis Pouch and the popular Mix Pack.
 |
Cadbury Travel Mix contains six favourites |
Eye-catching Cadbury presentations
Cadbury, the world’s number one chocolate brand (source: Euromonitor Packaged Food database, 2010 global chocolate brand shares – cumulated brand shares of monitored Cadbury chocolate sub-brands), focuses on the gifting sector with two new offers.
The eye-catching Cadbury Chunk Box offers 26 individually wrapped pieces of Cadbury Dairy Milk chocolate in an innovative gift box. Modelled on a chunk of Cadbury’s Milk Chocolate, the box is designed to be a gift.
In addition, the newly introduced Cadbury Travel Mix is described as a playful selection of six Cadbury favourites – Dairy Milk, Caramel, Twirl, Fudge, Eclairs and Twist. Presented in an eye-catching box designed
with an exclusive travel theme twist, it contains a choice of bite-sized pieces, developed as a gift or to share on the go.
New taste experiences from Milka
With the latest additions to the Milka portfolio, the brand’s milk chocolate is available in two new taste and texture sensations. Milka Popcorn answers the growing consumer demand for tablets of lighter, crispier chocolate by combining slightly salted popcorn with Alpine milk chocolate.
Also new to the channel is the Milka Crispello Pouch offering individually wrapped pieces of chocolate-covered wafer filled with a milk chocolate cream. Presented in a convenient pouch format, this “strongly differentiated” product will appeal to new and existing Milka consumers seeking a sharing opportunity, KFWTR said.
Milk chocolate extension for Côte d’Or best-seller
The introduction of Côte d’Or Finest Milk Chocolate Miniature extends the leading Belgian chocolate brand’s
current best-seller, Côte d’Or Finest Selection Miniature, to a new pure milk chocolate offer. This latest addition to the portfolio, in the informal gifting segment, offers individually wrapped mignonnettes of milk chocolate in a travel exclusive gift box with wide consumer appeal.
Sharing the Daim experience
The launch of the Daim Bars Pouch extends the original – and most popular – Daim chocolate and caramel bar format into the snacking and sharing segment. Presenting 15 bars in a convenient sharing pouch, it can be eaten on the go or to share with family and friends.
Fun innovations from Bassett’s
The candy brand’s travel exclusive boxes have been given a fresh design with popular flavours including Liquorice Allsorts and Winegums. The new travel exclusive Bertie icon, which takes centre stage on every pack, is designed to create on-shelf impact.
In addition, hanging bags for Winegums and Liquorice Allsorts cover the self-consumption segment and are ideal for cash-till placement, tapping into the impulse-driven nature of the candies, KFWTR said.
Oreo makes travel retail debut
Cookie brand Oreo makes a powerful entry into the travel retail market with six novelties aimed at driving incremental sales in an underdeveloped category: biscuits. Consumer research reveals a high level of Oreo brand awareness among international travellers (source: CiR; Biscuits Research Study; Travel Retail; 2011).
Targeting the premium gifting segment, the Oreo Tin is a large Oreo-shaped biscuit tin full of cookies, developed as an eye-catching offer with added value.
For more informal gifting, Oreo Chocolate Gift presents a quality box of cookies covered with milk chocolate, while Oreo Travel Pack serves up two flavours of the classic chocolate sandwich cookie in a suitcase-shaped box for gifting.
With a focus on snacking and sharing, Mini Oreo Sharing Pouch offers 10 individual Mini Oreo bags in a convenient travel pouch, while Mini Oreo Canister offers bite-sized cookies in a fun cup-shaped snack pack.
The Oreo Snack Bag consists of nine individually wrapped sachets containing two Oreos each, presented in a popular hanging bag format.
[houseAd2]
