SOUTH KOREA. Lacoste has partnered with Hyundai Duty Free for a six-month pop-up in Incheon International Airport Terminal 2. The store offers Incheon passengers an extensive line-up of limited-edition and travel retail-exclusive (TREX) products.
The boutique, which opened on 1 September and will run until 28 February 2027, is located in the terminal’s luxury zone near Gate 251 within the Hyundai Duty Free DF5 zone.
The pop-up leverages the French fashion brand’s sporting heritage to create an immersive shopping environment inspired by a tennis court.
It features a green and white colour palette complete with locker room and tennis motifs alongside sense of place elements inspired by Seoul.
The store, which combines a curated product assortment with interactive content, is described as a premium expression of the Lacoste brand universe.
Around 36% of the assortment comprises limited-edition products, underlining the emphasis on exclusivity and differentiation.
Highlights include the Seoul Capsule, which draws on cultural motifs from the South Korean capital while incorporating Lacoste’s tennis heritage.
The collection features hoodies, polos, caps, passport holders and key rings which feature an illustration of Seoul’s cityscape, showcased alongside exclusive collaborations and other TREX products.
In addition, a dedicated ‘Lacoste × Incheon Airport’ photo booth features a travel-inspired frame and invites visitors to capture and share a memento of their journey.
Lacoste commented, “At Incheon International Airport, where journeys begin and end, Lacoste aims to connect fashion and travel while strengthening engagement with Korean and international customers through multiple touchpoints spanning product, experiences and content.” ✈
