SINGAPORE. Lagardère Services Asia Pacific has opened the first Discover Singapore stores at Changi Airport.
The two stores, in Terminal 1 and Terminal 2, are 73sq m and 220sq m respectively.
Lagardère Services Asia Pacific operates more than100 retail concept stores throughout the Asia Pacific region within the Book, Press, Convenience and Specialty categories. Of these, 12 stores are located at Changi Airport under the brands Discover Singapore, Bijoux Terner, TimesNewsLink and Kaboom.
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Discover Singapore builds on Lagardère Services Asia Pacific’s strong heritage with destination merchandise | |
Parent company Lagardère Services has a strong and increasingly global track record within the destination merchandise category, operating stores in multiple locations as diverse as the Eiffel Tower in Paris and Niagara Falls in North America.
Since Lagardère Services Asia Pacific developed the “˜Discover’ souvenir concept at Melbourne Airport in Australia, the theme has been rolled out and adopted by Cairns, Sydney, Gold Coast and now Singapore Changi airports
The company said: “What makes these stores unique is the attention to detail in the planning, design, product and implementation of the Discover brand.”
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