AUSTRALASIA. Lagardère Travel Retail has debuted its new luggage and travel accessories concept, The Travel Store, at Cairns Airport Terminal 2.
The 60sqm store, inspired by Lagardère Travel Retail’s sister operation in Warsaw, “sets the benchmark for future implementations of The Travel Store in the Pacific region,” according to the retailer.
With a strong aviation theme from staff uniforms to a striking carousel feature, the store offers traditional, new and exclusive brands such as Victorinox, Lojel, Antler, The Northface, Alife, Go Travel and Lonely Planet.
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The Travel Store: The stand-alone concept marks a new departure for Lagardère Travel Retail in travel accessories in the Pacific region |
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Lagardère Travel Retail Executive General Manager David Bisset said consumers are looking for more than just a traditional luggage offer. “The Travel Store marks our entry into the travel category with stand-alone stores. There is a host of exciting and innovative travel lifestyle products that are yet to be represented in travel retail, and it is our intention to replicate the proven model of our agile tech2go concept, and bring consumers a refreshing next generation of travel store. We thank Cairns Airport for supporting our vision and partnering with us on this exciting new project,” he said.
Cairns Airport General Manager, Commercial Fiona Ward said: “Cairns Airport is proud to partner with Lagardère Travel Retail in the launch of this exciting new concept.
“The Travel Store is a great addition to our T2 retail offer. There is a great range of luggage as well as many other travel products that are sure to appeal to our passengers, whether they are visitors or locals.”
Urban Decay’s New Zealand debut
In other Lagardère Travel Retail news, the company has introduced Urban Decay to its Aelia Duty Free stores at Auckland International Airport. The cutting edge cosmetics brand makes its New Zealand debut at the airport, where it is exclusive to Aelia. It joins other exclusive brands available in Aelia’s portfolio including Chanel, MAC, Kiehls, L’Occitane, Sisley, Guerlain and La Prairie.
“We are very excited to add the on-trend global make up powerhouse Urban Decay to Aelia Duty Free Auckland Airport’s perfume & cosmetics offering” said Ivo Favotto, Executive General Manager of Duty Free and Luxury for Lagardère Travel Retail in the Pacific region. “The Urban Decay counter at Aelia Duty Free Auckland Airport is the brand’s first entry into the New Zealand market, either at the airport or in downtown department stores. The spectacular newly installed counter reflects the philosophy of the brand – beauty with an edge -and we are sure its range, including the bestselling Naked Palettes, will be a hit with New Zealanders and overseas visitors at Auckland Airport.”
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Urban Decay: One of a number of exclusive P&C brands for Aelia at Auckland |
