FRANCE. The Lancaster Group previewed a wide selection of travel retail exclusive sets at this month’s TFWA World Exhibition in Cannes, for brands across its varied portfolio.
Many of the sets contain innovative gwps, such as the new-design watches included in the latest Cool Water and Cool Water Woman presentations, and the colour drops and lip glosses that will be offered with the group’s Live Jennifer Lopez fragrance.
Also on show was the new collaboration between Lopez and Lancaster: Love at First Glow. The latest yearly flanker to the original Glow by JLo will go on-counter worldwide in January, with the exception of South America, where the launch date is May 2006.
“This fragrance is being positioned as a love potion in a bottle,” Lancaster Group Travel Retail Marketing Manager Markus Stauss told The Moodie Report. “It’s all about that magic moment when you first fall in love.”
The juice is described as a fruity floral, opening on notes of bergamot, neroli and peach. The heart is a blend of jasmine, rose, acanthus and freesia; the base a combination of musk, woods and vanilla.
The fragrance is presented in the signature Glow bottle, this time coloured a pearly blush pink. Around the neck of the flacon is a mobile phone charm.
The outer carton is coloured a candy pink and peach, highlighted with a sparkly silver JLo logo. Heart-shaped petals decorate the box, while the name is written in fresh blue type.
The advertising visual features a boy and a girl smiling shyly. The models – chosen by Lopez herself – are Liesl Gaffney-Dawson and Patrick Riley.
The Love at First Glow full product line-up comprises 30ml, 50ml and 100ml edt sprays, a 200ml Sweet Caress Shower Gel and a 200ml Sparkle Kiss Body Lotion.
The key masculine launch on show at Cannes was Kenneth Cole Signature. An upmarket scent, it targets consumers aged from 30 upwards.
The fragrance launched in the Americas in September. The international roll-out will take place in 2006.
Kenneth Cole Signature is “designed for the man who’s made it”, according to the company. It is a fragrance to match an accomplished man’s world and wardrobe.
The fresh, spicy/woody juice features top notes of grapefruit, violet, cardamom and pimento berries. The heart includes a marine accord of orris, water lily and espresso bean; the base a blend of guaiac wood, amber, patchouli and papyrus.
The flacon is made of weighted, curved glass, which reveals the amber-coloured juice inside. The magnetic cap is a grained, ebony-stained wood – a motif which is echoed in the outer packaging.
The Kenneth Cole Signature line-up includes 50ml and 100ml edt sprays, 100ml after shave, 100ml after shave balm, a 200ml hair and body wash and a 75g stick deodorant.
The ad campaign features model Travis Marshall.
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