US. The Lancaster Group is poised to introduce a new feminine fragrance from US singer/actress Jennifer Lopez.
Miami Glow by JLo will be launched in North American travel retail from January 2005. The European and Asia-Pacific roll-out is scheduled for February and March. The Caribbean, Latin America and Argentina will follow in March, April and May, respectively.
The original Glow by JLo – which bowed in 2002 – enjoyed phenomenal success worldwide, reportedly generating worldwide retail sales of around US$100 million in its first year of launch.
It was followed by a second scent, Still Jennifer Lopez, which made its debut in the Americas last October. To limit cannibalisation, it targeted an older consumer than its predecessor. In a similar vein, Miami Glow targets a younger one, from early teens to twenties.
The juice aims to capture the essence of Miami, and as such is fun, sultry and tropical, according to Lancaster. Created by Givaudan’s Caroline Sabas, it opens on notes of pink grapefruit, coconut water, passion fruit and blackcurrant.
The floral heart features orange flower, heliotrope and cyclamen; the base sheer amber, crystal musk, vanilla orchid and blond woods.
The fragrance flacon – designed by Guy Williams – is a reworked version of the original Glow by JLo bottle, this time coloured a sheer golden bronze. It also is decorated with an item of jewellery: a coloured woven bracelet hung with two golden “flip-flop” charms.
Staying with the beach theme, the outer carton is coloured orange and metallic gold, with a palm tree motif.
The full range features 30ml, 50ml and 100ml edt sprays, a 200ml Golden Sparkle Shower Gel and a 200ml Sexy Skin Body Lotion.
The launch will be supported by an extensive print campaign which, for the first time, will not feature Lopez herself.
The two visuals feature instead a collection of teenagers at a night-time beach party. The models – reportedly selected by Lopez – include Luiza Kurtz, Pedro Bahia and Camila Rodrigues. The campaign was shot by Enrique Badulescu.
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