Lancôme has extended its In Love make-up portfolio with a new Gloss In Love lip collection. It is being launched this month in Europe, the Middle East & Africa travel retail doors, before rolling out to the Americas and Asia from June.
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The product is said to combine shine, colour and comfortable wear, thanks to a combination of colour-catching and light-reflecting particles within a smoothing gel texture. The formula protects and moisturises lips for up to six hours, according to the brand.
Gloss In Love incorporates a double-sided applicator, which is claimed to define lips without flattening them or detracting from their natural shape. The gloss is presented in a crystalline tube, closed with a click cap system.
Gloss In Love is available in 12 shades, across a palette of pinks, oranges and fuchsias. In addition, Just Strass (an iridescent white) can be used on top or as an undercoat to transform any shade of lipstick or gloss.
The face of Gloss In Love is actress Emma Watson, who appears in a campaign shot by Mario Testino.
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