INTERNATIONAL. The Shilla Duty Free has partnered with Lancôme Travel Retail Asia Pacific to launch two exclusive lipstick sets in time for Valentine’s Day.
The L’Absolu Rouge Valentine’s Day Limited Edition Lipstick Sets feature the brand’s popular 196 ‘Carrot Red’ and 274 ‘Milk Tea’ lipstick shades in Matte, Ruby Cream and Lacquer finishes. Both were launched today, 15 January.
The ‘Hot Love Kit’ features Lancôme’s ‘Carrot Red’ lipstick shade in Drama Matte 196 and Lacquer 196 finishes. The Lacquer 196 finish is a new texture and comes as a limited-edition one-time offer. The set is available in Asia Pacific travel retail.
Meanwhile, the ‘Soft Love Kit’ features the brand’s ‘Milk Tea’ shade and comes in Ruby Cream 274 and Lacquer 274 finishes. It is available exclusively in South Korean travel retail.
“This marks our very first Shilla line-up for 2020, and we’re pleased to excite our customers with the Lancôme L’Absolu Rouge Valentine’s Day Limited Edition 196 & 274 lipsticks that are perfect for the upcoming festivities.” – The Shilla Duty Free Executive Vice President Young Hoon Kim.
Customers also receive an exclusive heart-shaped pouch with the purchase of two 196 lipsticks (Drama Matte and Lacquer) at The Shilla Duty Free’s stores in Korea, Singapore and Hong Kong; and with the purchase of two 274 lipsticks (Ruby Cream and Lacquer) at The Shilla Duty Free’s South Korean stores – while stocks last.
“This marks our very first Shilla line-up for 2020, and we’re pleased to excite our customers with the Lancôme L’Absolu Rouge Valentine’s Day Limited Edition 196 & 274 lipsticks that are perfect for the upcoming festivities,” said The Shilla Duty Free Executive Vice President Young Hoon Kim.
He added: “We hope to further delight shoppers who purchase both lipsticks with an exclusive heart-shaped pouch that’s delicately small yet roomy enough to keep their favourite lippies in their purse during this season.”
According to Lancôme Travel Retail Asia Pacific General Manager Tao Zhang, the launch signifies another milestone for the brand. She said: “For Lancôme Travel Retail Asia Pacific, this exclusive partnership launch with Shilla is another milestone of exciting and engaging consumers with new offers during key festive gifting moments like Valentine’s around Lancôme’s iconic 196 & 274 lips shades, available now in Valentine’s Day Hot & Soft Love Kit.”
