Lancôme has extended its La Vie Est Belle feminine fragrance with a limited-edition presentation called Paris Ville Lumière, which will be available only in Parisian perfumeries, and at Paris Charles de Gaulle and Orly Airports.
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The outer carton, which takes the form of an upscale presentation coffret, is decorated with an illustration of the French capital, also known as the City of Light. The bottle within (a 75ml edp) is flanked by silvery droplets, designed to evoke the chandelier of the fragrance ad campaign film.
