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Hypnôse Precious Cells, the new “regenerating” mascara from Lancôme |
FRANCE. Lancôme is set to further build on its extensive mascara portfolio with a new product, Hypnôse Precious Cells. It will be available in European travel retail in March, before rolling out to the Americas in April. The recommended domestic price is €26.
Inspired by stem cell research that claims to have deciphered lash structure, the new mascara aims to create lash-by-lash volume, spectacular length and visibly denser lashes, according to Lancôme.
Importantly, it is also said to activate an “immediate potential” of lash regeneration. After 28 days’ use, the formula, enriched with a Lash Densifier Complex, visibly regenerates lashes, the brand maintains. Mature lashes preserve their length and optimal thickness, whilst new lashes are more visible.
The mascara features a “helical” brush, specifically developed for Hypnôse Precious Cells’ cream texture. The helix-shaped structure has two flat sections to generously capture the formula and bathe lashes in it, and two structured ridges for optimal lash fringe definition, magnified volume and lengthening.
Hypnôse Precious Cells mascara is presented in a black, curved tube, with its name en graved in gold.
It is available in three shades; Densifying Black, Densifying Brown and Densifying Blue.
