Lancôme is gearing up for the impending launch of its first make-up collection created in collaboration with Lanvin designer Alber Elbaz. As previously reported, the limited-edition Lancôme x Alber Elbaz line will be available worldwide from 15 June, including key travel retail doors.
| https://youtube.com/watch?v=etonSTf9dxk |
Earlier this year, an animated ‘teaser’ film – created specially to promote the partnership – went live on Lancôme’s YouTube channel. A new, longer film (see above), previewing the Lancôme Show by Alber Elbaz line, has now been revealed.
The collection will focus on the brand’s best-selling Hypnôse mascara franchise, which has been revamped with hearts, stars and dots packaging. The full collection includes eye palettes and false eyelashes.
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