Podtikin smiled affably, hiccupped with pleasure, and doused the blini in hot butter. Then, as if to tease his appetite, luxuriating in anticipation, he slowly, deliberately heaped them with caviar.
He poured sour cream over the places the caviar left bare. Now he had only to eat, right? Wrong! Contemplating his creation, Podtikin was not quite satisfied. After a moment’s thought, he topped the blini with the oiliest slice of salmon he could find, and a sprat and a sardine; then, no longer able to hold back, trembling with delight and gasping, he rolled up the two blini, downed a shot of vodka, smacked his lips, opened his mouth – and was struck by an apoplectic fit. ~ Anton Chekhov, Indigestion
INTERNATIONAL. While we don’t wish Podtikin’s fate on any of our readers this Christmas, we do want to celebrate the wonders of food. And that is precisely what we are doing as our popular contest in association with Nestlé reaches its grand conclusion with one (and maybe more if Santa is feeling generous) food hampers still to be won.
As reported, Nestlé is hosting the competition to celebrate its ambitious VERSE plan to make food the number one most-purchased category in travel retail.
The competition coincides with a compelling visual makeover of The Moodie Davitt Report.com home page this month. In support of the Nestlé ambition, The Moodie Davitt Report has renamed our category page Food & Confectionery (as opposed to Confectionery & Fine Foods).
To enter our final competition, please email Martin Moodie at Martin@MoodieDavittReport.com headed ‘Nestlé Food Category – VERSE Competition Xmas Eve’. Simply offer up an entry featuring at least one foodie element starting with both A and S (denoting the eighth and ninth letters in Christmas).
The competition is open to anyone in the travel retail community.
Entries for our final competition close 5pm Hong Kong time on Friday 24 December.
Why the references to VERSE? Simple. At the Virtual Travel Retail Expo in October, Nestlé International Travel Retail (NITR) General Manager Stewart Dryburgh outlined Nestlé’s V.E.R.S.E growth model, an acronym representing five pillars: Value, Engagement, Regeneration, Sense of Place and Execution. Each one has a vital role to play in ensuring that Nestlé’s ‘food in 50% of baskets’ target in travel retail is met by 2030, if not before.
| Day 11 Winners To participate in the prize draw (first name out of the hat wins) entrants simply had to name a food or foods starting with S to have the chance of winning a bumper Nestlé food hamper. We will bring you our 12th day winner (letter M) tomorrow. First out of the hat today and therefore our Day 11 winner was Dubai Duty Free Assistant Buyer Arjun Vellangat, who wrote: Strawberries Shreddies, That combo surely will Arjun. A fantastic Nestlé food hamper is winging its way to you. |
{NITR General Manager Stewart Dryburgh revealed an ambitious plan to “reignite and delight” and drive sales of confectionery and the wider food category during a compelling presentation and Q&A with The Moodie Davitt Report Founder & Chairman Martin Moodie at the Virtual Travel Retail Expo. Click on the icon to view.}
Chapter and VERSE
‘Building food into the #1 most purchased category in travel retail’ – a simple expression of a bold ambition that Nestlé is bringing to the industry – was the subject of a recent Moodie Davitt Spotlight Series eZine edition.
Food & confectionery is already the number-one driver of cross-category purchase and the second-most purchased category, research says. Nestlé’s goal is to leverage the currently untapped potential of food, ensuring it is in 50% of baskets by the end of the decade. Crucially, that means not just focusing on the traditional and highly attractive confectionery category, but also exploiting the opportunities across the food category, encompassing local foods alongside global food brands not yet widely present in travel retail.
{NITR General Manager Stewart Dryburgh revealed an ambitious plan to “reignite and delight” and drive sales of confectionery and the wider food category during a compelling presentation and Q&A with The Moodie Davitt Report Founder & Chairman Martin Moodie at the Virtual Travel Retail Expo. Click on the icon to view.}
Chapter and VERSE
‘Building food into the #1 most purchased category in travel retail’ – a simple expression of a bold ambition that Nestlé is bringing to the industry – was the subject of a recent Moodie Davitt Spotlight Series eZine edition.
Food & confectionery is already the number-one driver of cross-category purchase and the second-most purchased category, research says. Nestlé’s goal is to leverage the currently untapped potential of food, ensuring it is in 50% of baskets by the end of the decade. Crucially, that means not just focusing on the traditional and highly attractive confectionery category, but also exploiting the opportunities across the food category, encompassing local foods alongside global food brands not yet widely present in travel retail.
