Shiseido Travel Retail is set to launch new products from Laura Mercier in response to consumers’ preference for natural beauty.
The brand’s ‘Flawless Face’ concept combines make-up products, French aesthetic and artistry techniques to create a “picture-perfect complexion”.
The new Laura Mercier product line-up, which includes the Translucent Loose Setting Powder – Glow and a range of Holiday 2018 novelties, will be showcased at next week’s TFWA Asia Pacific Exhibition (booth U9, Level 1).
Translucent Loose Setting Powder – Glow is infused with pearl pigments. The product is said to lock in make-up for extended wear to create a radiant finish with a touch of sheer coverage, without adding weight or texture. It also creates a soft-focus effect to subtly blur the look of fine lines and imperfections.
Translucent Loose Setting Powder – Glow, available in Translucent shade, will launch in travel retail Asia Pacific from September.
Translucent Pressed Setting Powder prolongs the wear of make-up while staying colour-true for up to 12 hours, according to the brand. The lightweight formula provides a shine-free and velvety finish. The product, also available in Translucent shade, will be on-counter in travel retail Asia Pacific from September.
Secret Blurring Powder for under eyes sets and prolongs the wear of concealer and other under-eye products for up to 12 hours. The transparent white powder is formulated with light-reflecting micronised pigments which delivers a soft radiant finish that does not cause fine lines, accentuate shadows or cause build up on skin, said Laura Mercier.
Three limited-edition holiday sets will launch in travel retail from November: Shadows and Lights Mini Caviar Stick Collection, Velour a Deux Lip Duo and Pret-a-Powder Limited Edition Powder & Puff.
Shadows and Lights Mini Caviar Stick Collection comprises crease-resistant multi-tasking eye shadow sticks. They are available in four shades in two finishes: Rose Gold, Amethyst and Moonlight in shimmer, and Au Naturel in matte.
Velour a Deux Lip Duo contains Mini Velour Lovers Lip Colour and ultra-matte Velour Extreme Matte Lipstick. The Coral Set includes Velour Extreme Matte Lipstick in Stylin and Mini Velour Lovers Lip Colour in Infatuation.
Pret-a-Powder Limited Edition Powder & Puff features Laura Mercier’s best-selling Translucent Loose Setting Powder and a Velour Puff in a limited-edition holiday-themed jar.
