African + Eastern has become the exclusive domestic and duty free distributor for LeVecke spirits, wines, and RTDs in the Middle East and Arabian Gulf Region.
LeVecke is a leading US family-led beverage alcohol producer while African + Eastern is the Middle East & Gulf region’s leading wines & spirits distributor.
Commenting on the agreement, African + Eastern Group CEO Jason Dixon said: “We are delighted to partner with LeVecke, a family-owned company with nearly 75 years of history, producing highly sought-after brands and beverages.
“The inclusion of LeVecke’s range of quality wines, RTDs, spirits and liqueurs will further complement African + Eastern’s market-leading portfolio as we endeavour to deliver on our commitment to provide our valued customers and consumers, with more choices, on more occasions”.
LeVecke CEO Neil LeVecke added: “We continue to expand our branded portfolio globally. The Gulf marketplace is an amazing region and represents significant potential growth for our brands, where a traditional appreciation for premium spirits exists.
“Of course, we could not do this without great partners such as African + Eastern Group, the largest importer, distributor & retailer of alcoholic beverages that covers most of the Gulf Region with customers in over 20 countries.
“It’s always good when great companies can work together, and we have been very impressed with African + Eastern as an organisation and leadership group.”
LeVecke, founded by William R. LeVecke and his sons Reed, and Neil LeVecke Sr in 1949, produces a wide array of niche and premium beverage alcohol products. They are sold across North America, Central & South America, Asia Pacific, and now the Middle East.
LeVecke said this development is consistent with the company’s strategy of growing and expanding the branded and craft side of its business worldwide.
The LeVecke range joins African + Eastern Group’s multi-category distribution portfolio of beers, spirits, wines and Champagnes, including Diageo, Rémy Cointreau, Beam Suntory, Proximo, Jägermeister, AB InBev, Carlsberg, Asahi, Accolade Wines, Constellation Brands, Laurent Perrier and others. ✈
