Lifetrons opens first store as it looks beyond inflight market

Lifetrons’ first store in St Gallen, Switzerland

Swiss electronics and accessories company Lifetrons Switzerland has announced a new retail concept as it expands into the retail market.

Lifetrons, whose products are sold onboard airlines and in duty free shops, has opened its first shop in Europe, situated in St Gallen, eastern Switzerland.

The shop is located on the ground floor of the historic “˜zum blauen Himmel’ house, built in 1418, and is described as a mix of Swiss history and the modern Lifetrons style.

It is designed with clean lines, elegance and fresh colours, allowing customers to focus on the wide range of products.

Customers can try out the complete range of Lifetrons signature DrumBass speakers, power chargers, ultra-small electronics and accessories.

“The opening of this flagship shop marks the beginning of Lifetrons’ expansion into the retail market and a successful future as an exclusive retailer of innovative and unique electronics and accessories,” the company said.

Last year, Lifetrons Switzerland unveiled a redesigned logo and major plans to venture into new markets. This year will see the brand expanding in Asia, Europe and South America, as it aims to target the entire travel retail industry rather than just airlines, which were its previous focus.

About Lifetrons Switzerland

Based in Switzerland, Lifetrons Switzerland AG designs high quality, small electronics and accessories for people on the move. Lifetrons products can be found on over 70 airlines worldwide.

For details, contact Alynn Lutz, Creative Director, Lifetrons Switzerland AG, tel: +41 71 379 0088 or e-mail Visit

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