Swedish beauty tech and well-being innovator Foreo is celebrating its tenth anniversary by highlighting its ambitions for the next decade. The brand is focused on making Swedish beauty more accessible with its Swedish beauty routines – such as the Swedish Beauty in 3½ steps which was unveiled earlier this year. The brand has also entered the world of skincare with its Supercharged collection.
As it celebrates the landmark, Foreo said it will continue to offers customers beauty routines that are user-friendly, clinically backed, time-friendly and cost-effective.
Founded in 2013 by Filip Sedic, the brand’s first release was the 2-in-1 LUNA cleansing and firming device collection. Suited for all skin types, it works on lymphatic drainage, blood circulation, hygienic cleansing, better absorption of skincare – all through Foreo’s patented T-Sonic Pulsations technology.
The beauty tech specialist’s recent LUNA 4 collection debuted its Body device. It is the first body cleansing and massaging device to enter the collection, alongside LUNA 4 facial cleansing device. The entire range is backed by clinical results and T-Sonic Pulsation technology.
In addition, LUNA 4 Plus includes redLED light rejuvenation technology, near-infrared LED heated cleansing, microcurrent facial and neck toning, alternate and customisable cleansing modes and in-app personalisation.
Foreo Global Travel Retail Director Gary Leong said, “Innovative and advanced technology is what separates us from anyone else in the industry. Our devices make an unparalleled difference to the skin through effortless technology, and together with our complementary skincare, we will enhance the skincare experience – leaving our consumers with a complexion like no other.”
Sister brand FAQ largely focuses on anti-ageing products and allows consumers to safely use professional technologies such as radio frequency and Electronic Muscle Stimulation (EMS) within the comfort of their homes.
FAQ fuses professional and home beauty with a range of innovative facial rejuvenation technologies including EMS-Pro, Power-RF, LED-Pulse and T-Sonic Pulsations.
The FAQ 200 range, featuring a tech-driven LED mask, offers a smooth user experience with comprehensive functions. The mask offers seven colours of LED treatment and NIR (Near Infrared Light) LED treatment, targeting skincare concerns such as wrinkles, hyperpigmentation, redness and discolouration. Designed with flexi-fit silicone, the mask easily adapts to the contours of the face for a comfortable at-home spa experience.
Foreo is stepping into the next decade of skin tech innovation with its Swedish beauty routines. These aim to deliver clinically backed results with new-age devices, offering solutions for a number of skin problems.
Leong added: “Swedish beauty routines will not only captivate beauty and skincare lovers but also create efficient and effective routines that emulate beautiful skin. As a consequence of using these no-nonsense Swedish beauty routines our customers will be left with healthy looking skin. As our competitors play in the beauty tech space we have created, we create new advancements in technology that continue to pave the way for brands to follow.”
A company statement added: “Foreo’s business strategy is focused on consumer solutions by enhancing results through innovation, as well as offering ‘surprise and delight’ to consumers. Swedish beauty routines will not only pave the way for result-based skin health but be a staple term all households will understand and know. It is a prime example of Foreo being light years ahead of the game.” ✈
