Swiss chocolatier Lindt & Sprüngli has expanded the Dubai Style Chocolate range with Countline and Pralines formats, introduced in September and October.
These additions build on the success of the original tablet and establish Dubai Style Chocolate as a broader platform within the company’s travel retail portfolio.
The 40g Countline brings the pistachio-kadayif profile into the on-the-go segment, while the 90g Pralines assortment targets travellers looking for a more giftable option.
Together, the formats broaden Lindt’s offer from self-treat purchases to souvenir gifting and strengthen the brand’s footprint across multiple price points and consumption moments.
Lindt Dubai Style Chocolate is now sold at more than 100 airports, with sales exceeding 2.2 million tablets since launch.
The SKU has become Lindt Global Travel Retail’s top seller and a long-term driver of category growth through continued format extensions.
The product first appeared at Zurich Airport, introducing a flavour combination of Lindt milk chocolate with pistachio paste, crispy kadayif and almond brittle.
Its debut batch sold out within 15 minutes despite a one-per-person purchase limit, signalling strong early demand that has since translated into worldwide uptake.
In Cannes this year, the product secured two accolades: Food & Confectionery Product of the Year at the Frontier Awards and Best Confectionery & Food Product at The Travel Retail Awards.
According to Lindt & Sprüngli, “The recipe for Lindt Dubai Style Chocolate aligns perfectly with global trends of super-indulgence, taste and texture discovery, appealing especially to younger travellers seeking products that deliver sensory richness with a sense of discovery.”
Premium packaging and consistent merchandising across major airport locations have supported strong visibility and helped maintain a coherent brand presence as the SKU has expanded internationally.
Riding the wave of ‘pistachio mania’
Lindt is also responding to growing consumer interest in pistachio-led flavours. The performance of Dubai Style Chocolate has contributed to heightened demand for pistachio products globally, prompting the introduction of a complementary Limited Edition Pistachio Range.
The line-up includes Lindor Assorted with Pistachio (400g), Napolitains Assorted with Pistachio (500g) and Maxi Plaisir Milk Almond Pistachio (150g). Each SKU places pistachio at the centre of the recipe, positioning the flavour as a recurring feature within Lindt’s travel retail assortment.
Visibility for Lindt Dubai Style Chocolate continues to scale across the channel. Recent activations have appeared at key airports, including Paris Charles de Gaulle and Vienna – featuring a large-format digital screen – as well as Palma de Mallorca, Taipei Songshan and Bogotá El Dorado International, where a three-month ‘mega event’ delivered high visibility and trial.
At Buenos Aires Ezeiza Airport, sales exceeded 2,000 pieces per day during activation periods, illustrating both traveller demand and strong retailer support.
Lindt & Sprüngli Head of Global Travel Retail Peter Zehnder said, “Lindt Dubai Style Chocolate represents everything we strive for in travel retail: craftsmanship, innovation and emotional connection.
“Its success has shown how an inspired flavour idea can become a true global favourite, driving category growth while creating joyful moments for travellers everywhere.
“We’re proud to see how it continues to open new doors, from expanded formats to exciting activations, as part of our ongoing mission to enchant the world with chocolate.” ✈
