Lindt of Switzerland will introduce its 2014 novelties at the TFWA World Exhibition next month, including travel retail exclusives from its Lindor, Excellence, Gold Tablet and Swiss Milk Napolitain lines (stand number: Marine Village R7).
The highlight of 2014 will be a global promotion featuring the new limited edition Lindor Tube, said to be ideal for seasonal gifting. It is available in two seasonal assortments of six flavours each: Spring Mix (398g) and Autumn Mix (400g).
Launching in February 2014 is the Spring Mix, which comes in a pink tube containing Milk, White, Dark, Hazelnut and two new flavours, Caramel and Stracciatella.
The Autumn Mix, available from August 2014, comes in a silver tube and includes Milk, White, Dark, Hazelnut, Caramel and Extra Dark 60% Cocoa.
The launch of the Lindor Spring Mix will be backed by a global promotion designed to attract consumers in a colourful and eye-catching way, according to the brand. Promotion highlights include a gift with purchase offer of a Lindor bag with the purchase of three Lindor tubes.
Another 2014 launch from Lindor is the 350g Lindor Sharing Box, which offers a selection of four Lindor flavours – Milk, White, Dark, Hazelnut – in a premium golden box. It is said to be ideal for sharing.
 |
The limited edition Lindor Tubes tubes will be backed by strong seasonal promotions |
 |
The Lindor Sharing Box offers a selection of four flavours in a premium golden box |
Lindt will also be launching its bestselling Napolitains in an exclusive and convenient carrier box format. The Swiss Milk Carrier Boxes contain individually wrapped Swiss milk and milk-hazelnut chocolates in 250g and 500g formats. It is said to be suitable for informal gifting, sharing and self-consumption.
The 300g Gold Tablet range includes a new flavour, Milk Caramel Hazelnut, featuring whole hazelnuts and chewy caramel pieces. Presented in premium packaging, the product is said to be suitable for informal gifting and self-consumption. The 300g tablet has been Lindt’s second largest product category for years, and its relaunched design “enhances the category’s already premium quality”, the brand said.
Lindt will also highlight its offer for the growing dark chocolate segment with the Excellence Mini Tablets and the Excellence Tablets Multipack.
The Mini Tablets (286g) come in four bestselling Excellence flavours (70% Cocoa, 85% Cocoa, Orange Intense and Sea Salt) individually wrapped for sharing and gifting. They are presented in premium packaging with a clear window that enables the product to be understood instantly, Lindt said.
The Multipack (4 x 100g) comprises four flavours (70% Cocoa, Orange Intense, Sea Salt and Chilli) in resealable packaging and is said to be ideal for self-consumption.
 |
Swiss Milk Carrier Boxes feature Lindt Napolitains in easy-to-carry 250g and 500g formats |
 |
Milk Caramel Hazelnut is a new flavour in the Gold Tablet range |
 |
Excellence Mini Tablets offer an assortment of best-selling dark chocolate flavours |
