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Introducing the characters that appear in the new Little Jet Setter range of travel products for very young children |
UK. A new company is targeting the duty free market with its travel products for very young children.
The Little Jet Setter range is focused on making travelling with very young children fun and easy, according to Little Jet Setter Founder and CEO Sherry Madera.
The Little Jet Setter’s flagship product is the Grab & Go Pack – a pack that is said to contain everything you need for your trip with baby. Contents include activity sets, plush toys, all-natural baby wipes, hand sanitiser gel, crayons and doodle area, disposable bibs and change mats, all presented in a fun mini suitcase for toddlers to carry themselves. The range also includes a Travel Toy Clip which is designed to keep things off the ground and floor in an airplane.
“The Little Jet Setter concept is simple: keep kids happy, clean and amused and parents and carers will be relaxed and happy too,” said Madera, who is about to launch the range at the Autumn Fair in Birmingham, a leading UK trade show.
“Our products have been developed completely with travel with the youngest children in mind – that makes us unique,” she added.
Madera is no stranger to starting and running businesses. In 2005, she founded AwayPhone, a mobile phone service for international travellers, a business she sold in late 2008 after growing to a multi-million pound revenue business operating in Europe, North America and Asia.
Since then, she has travelled to 11 countries on four continents with her baby daughter, Katya. “The products have been developed with some key travel needs in mind: keep things off the ground, keep things clean, minimise the mess, make things reusable, educate about travel and other countries and keep things fun. All the products feature the Little Jet Setters, adorable characters who love to travel together.”
Madera points to new research by Euromonitor International highlighting the fact that a growing trend in Europe is family travel. In addition, a family travel survey conducted by the online travel community TripAdvisor earlier this year found that 92% of travellers with children planned to take at least one family vacation this year, up from 88% who did so last year, according to more than 1,100 US travellers surveyed.
About Little Jet Setter
Little Jet Setter develops, manufactures and wholesales travel products for babies and children. Launched in the UK in 2010, the company has a global distribution plan. Items include the Grab & Go Pack of travel essentials, reusable play sets, plush travel toys, Travel Toy Clip, Acquadoodle mess-free games and tray table covers.
The brand will be launched at the Autumn Fair in Birmingham, UK on 5 September 2010.
For details, contact Sherry Madera, Founder and CEO, tel: +44 208 002 5001 or e-mail smadera@littlejetsetter.com Visit www.littlejetsetter.com
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