FRANCE. L’OCCITANE Group is showcasing its full travel retail portfolio — and debuting new brands — at the upcoming TFWA World Exhibition in Cannes, set for 2-6 October.
L’OCCITANE Group is exhibiting its L’OCCITANE en Provence, Melvita, Elemis, Grown Alchemist, Erborian and Sol de Janeiro brands.
L’OCCITANE Travel Retail is also highlighting upcoming innovations for L’OCCITANE en Provence which are set to launch in 2022 and 2023. These include the brand’s exclusive Holiday campaign in December which will feature an inspirational advent calendar, alongside its sustainable travel retail-exclusive offers and gift sets.
Next spring, following its successful Earth Day promotion this year, L’OCCITANE en Provence will launch Nature Positive Chapter II. The dynamic, eco-friendly campaign will once again see animated pop-up stores rolled out at key airports and duty free stores globally, underlining the brand’s commitment to sustainability, reducing waste and protecting biodiversity.
L’OCCITANE en Provence is launching a 150 ml travel retail-exclusive limited edition expression of the Shea Hand Cream. The expression will be available during the Nature Positive promotion, alongside a channel-exclusive collection of five top-selling 30ml hand cream sets.
The ‘nature positive’ hand cream is presented in a 95% recycled aluminium tube, which features a rich and vibrant fauna and flora theme by Philippines-based illustrator, Raxenne Maniquiz. One of the brand’s best-selling products for over 15 years, the Shea Hand Cream contains 96% natural origin ingredients. It is made from organic Shea butter, which is sustainably sourced from Burkina Faso and Ghana.
In addition, L’OCCITANE en Provence is previewing a pioneering new edition eco-refill, which is a a 500ml refill that is both 100% recycled and recyclable.
Other L’OCCITANE Group novelties to be highlighted at the TFWA event include the Pro-collagen Cleansing Balm by ELEMIS, Detox Niacinamide Serum by Grown Alchemist, Brazilian Bum Bum Cream by Sol de Janeiro, Super BB Doré by Erborian, and Argan Bio-Active intensive lifting cream by Melvita.
To drive its nature-positive mission, L’OCCITANE Group’s Cannes presence is partially made from upcycled components. Its previous stand has been reused for multiple projects across the L’OCCITANE en Provence brand.
“We are thrilled to be participating once again at the TFWA annual global summit but in addition to L’OCCITANE en Provence and Melvita, this time we will be unveiling four of our newly-integrated Group brands; a quartet of golden nuggets,” commented L’OCCITANE Group Head of Marketing Global Travel Retail Mona L’Hostis. “While highlighting some of our forthcoming travel retail innovations, the event will afford us a fantastic opportunity to underscore our key message which is to think in a more eco-conscious way.”
L’OCCITANE en Provence was recently recognised as one of the most committed brands in the fight against plastics in the 2021 progress report on the New Plastics Economy Global Commitment by the Ellen MacArthur Foundation. L’OCCITANE Group has pledged that by 2025, all its plastic bottles will be manufactured from 100% recycled materials.
As a leading driver of sustainability in travel retail, L’OCCITANE Group continuously strives to support the sector with open-source sharing, and by adopting a proactive, eco-friendly stance in terms of products, packaging and commitment to reducing waste, protecting and regenerating biodiversity and reducing its environmental and carbon footprint.
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