L’Oréal heralds arrival of summer with new seasonal collection

FRANCE. L’Oréal Luxury Products International has unveiled an extensive summer fragrances collection, from seven of its brands. Eleven seasonal scents from Diesel, Giorgio Armani, Emporio Armani, Viktor & Rolf, Ralph Lauren, Cacharel and Stella McCartney are available now in travel retail worldwide.

Summer scents: the seasonal new fragrance collection from L’Oréal Luxury Products International


The summer fragrances reinterpret the originals with fresher, lighter juices, presented in colourful new packaging. For example, Only the Brave Summer from Diesel features an Artoyz Limited Edition flacon designed by Bunka, while Amor Amor Delight by Cacharel twins a fruity new fragrance with a cocktail-esque bottle.

The full summer line-up comprises:
Diesel
– Fuel for Life Men Summer 75ml, Fuel for Life Women Summer 75ml, Only the Brave Summer 75ml

Giorgio Armani
– Armani Code Summer Women 75ml, Armani Code Summer Men 75ml

Emporio Armani
– Emporio Armani Diamonds Summer She 100ml, Emporio Armani Diamonds Summer He 75ml

Viktor & Rolf
– Flowerbomb Summer La Vie en Rose 50ml

Ralph Lauren
– Romance Eau Fraîche 100ml

Cacharel
– Amor Amor Delight 100ml

Stella McCartney
– Sheer Stella Eau de Toilette 100ml

Examples of domestic price points are €44 for Diesel Only the Brave Summer; €47.80 for Cacharel’s Amor Amor Delight; and €77 for Ralph Lauren’s Romance Romance Eau Fraîche.

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