THAILAND. L’Oréal Paris Travel Retail Asia Pacific has teamed up with King Power International for the exclusive debut of the Jumbo thematic takeover campaign at the King Power Srivaree Duty Free Downtown Complex in Bangkok.
The beauty powerhouse is also celebrating its sponsorship of the King Power International Ambassador Cup Polo Tournament 2024, marking its strong partnership with the global travel retailer.
The campaign features an immersive science laboratory-themed animation, highlighting the science behind the brand’s innovative travel exclusive Jumbo-sized Revitalift skincare collection. The range includes Revitalift Filler Eye Cream for Face Jumbo in 65ml, Youth Code Ferment Pre-Essence Jumbo in 115ml, and UV Perfect City Resist Jumbo in 65ml.
Themed ‘Bigger Science, Better Savings’, the pop-up showcases Jumbo replica bottles in each dedicated zone, encouraging visitors to learn more about the product and the added value it offers.
The experience also includes a product discovery tour, with brand ambassadors guiding visitors as they explore the science behind the brand’s Jumbo range.
At the pop-up, visitors can play an interactive retailtainment game and grow their own Jumbo products in the L’Oréal Paris virtual science laboratory, while learning more about the products’ benefits.
After completing the retailtainment game, visitors will receive a coupon for a complimentary Face & Eye massage roller with every purchase of the Revitalift Filler Eye Cream for Face Jumbo Duo.
L’Oréal Paris Travel Retail Asia Pacific General Manager Arnaud Darde said: “We are thrilled to work with King Power International once again in this first-ever Jumbo thematic campaign, where we are bringing our exclusive Travel Retail Jumbo bestsellers to Thailand to offer shoppers an immersive retail experience and better savings on their duty-free purchases.
“We will continuously strive to provide seamless, engaging retail experiences and look forward to bringing more disruptive pop-ups to our customers in the region.”
In addition, L’Oréal Paris sponsored the King Power International Ambassador Cup Polo Tournament 2024 and International Ladies’ Polo Tournament 2024 held in March.
These annual events see polo players from around the world display international camaraderie through the sport, L’Oréal Paris noted. The International Ladies’ Polo Tournament aimed to showcase the potential and skills of women in polo.
L’Oréal Paris said it was honoured to support the teams at this year’s matches, as a brand that supports the conquest to break down barriers.
Under the concept of ‘A Friendtastic Polo Camp’, the Ambassador Cup Polo Tournament 2024 saw six strong teams compete, with the L’Oréal Paris team putting up a good fight.
In the International Ladies’ Polo Tournament, the L’Oréal Paris team also displayed excellent skills, emerging as first runner-up. ✈
