Los Angeles International Airport reveals diverse retail and F&B lineup

USA. Los Angeles International Airport (LAX) has confirmed a powerful line-up of retail and food & beverage concessions in the New Tom Bradley International Terminal (TBIT), where Westfield Concession Management and its tenants are set to invest US$80 million in developing the commercial environment.

Los Angeles Mayor Antonio Villaraigosa and Westfield, which earlier this year was awarded a 17-year Terminal Commercial Manager Concession Agreement, revealed the line-up this morning in Los Angeles.

From all the concepts, 42 are being introduced to LAX for the first time, with 28 being seen in an airport environment for the first time. Meanwhile, 22 of them are local Los Angeles brands, delivering a powerful Sense of Place. Altogether, they are expected to generate annual sales of US$98 million.

Mayor Antonio R. Villaraigosa and Peter S. Lowy, Co-Chief Executive of the Westfield Group, pictured with celebrity chefs during today’s big announcement
Los Angeles World Airports Executive Director Gina Marie Lindsey: “Today’s announcement continues the transformation of LAX to provide passengers with an experience they expect from a world‐class city like Los Angeles”
Mayor Antonio R. Villaraigosa: “We’re investing in LAX because it isn’t just a travel hub, it’s the gateway to the Pacific Rim and a central driver of our regional economy”

As previously reported, DFS will operate the duty free store and Westfield and LAX confirmed that the travel retail giant will invest US$32 million in developing its store and three free‐standing fashion luxury boutiques, covering 25,000sq ft. It will also introduce its Platinum Services Club at the airport, providing a highly personalised shopping and concierge service for global travellers.

DFS Group Chief Operating Officer Michael Schriver told The Moodie Report: “We are very proud to be part of the new Bradley West Development. It is not only one of the best airport terminals in the US, but is truly a world class terminal by the best of international standards. It is a great credit to the LAWA team and the city of Los Angeles it is certain to impress visitors to the city.

“For DFS retail, we will be introducing three new free-standing boutiques for Hermès, Gucci, and Burberry with the opening of Bradley West. With the incredible growth in PRC sales we have experienced in LA, we have decided to open a free-standing, dedicated watch store. Separating watches from the heavy transactional pace of the core duty free store will have a great impact on the customer experience and we believe substantially impact the results. We dedicated 11,000 square feet of space to beauty given its importance to the TBIT business.

DFS will offer a range of luxury brands to LAX travellers [All pictures courtesy of www.WestfieldatLAX.com]

“We will showcase over 20 cosmetics brands and a dedicated world for fragrances. In spirits we will introduce tastings for the first time in North America and will be showcasing some local wines in addition to our strong international brand line-up.” [We’ll bring you more comment from Michael Schriver in an extended feature on LAX in today’s edition of The Moodie Report e-Zine].

Other brands and retailers among the line-up include Bvlgari, Michael Kors, Emporio Armani, Fred Segal, Kitson, Coach, Porsche Design, Tumi, Victoria’s Secret, Hugo Boss, iStore Boutique and Bliss.

The offer is further embellished by See’s Candies, XpresSpa, Hudson, The Bead Factory, Bienvenida Flowers & Gifts, Angeleno News, Relay, Malibu Shades, Virgin Mobile/Boost Mobile, Travel & Leisure, CNN Newsstand Los Angeles, USA Today Travel Zone, The Economist, Sanrio Surprises, Hollywood Reporter and 7‐Eleven.

Mayor Villaraigosa said: “We’re investing in LAX because it isn’t just a travel hub, it’s the gateway to the Pacific Rim and a central driver of our regional economy.

Peter S. Lowy: “We are deploying global resources and development expertise to deliver an iconic, world‐class airport experience at LAX”

“Westfield’s development in the New Tom Bradley International Terminal will showcase L.A.’s distinct style and spirit, keep LAX competitive in the global market, increase international tourism, and put Angelenos to work now and for years to come.”

Westfield Group Co-Chief executive Peter S. Lowy (left) and Mayor Antonio R. Villaraigosa (right) at the unveiling
(Left) Mayor Antonio R. Villaraigosa and Peter S. Lowy, Co-Chief Executive of the Westfield Group, pictured with Border Grill’s Susan Feniger and other celebrity chefs at the Westfield LAX TBIT Unveiling Event; (Right) A delighted Mayor Antonio R. Villaraigosa celebrates the occasion. Pictures courtesy of www.WestfieldatLAX.com
A spectacular image of the Great Hall at the new terminal
The ‘Luxury Island’ underlines the ambition underpinning the commercial offer

Food & Beverage

In today’s announcement, Westfield Group and the airport authority also put plenty of emphasis on the food & beverage line-up, which boasts some big culinary names.

Among them are ink.sack, with sandwiches created by Top Chef winner Michael Voltaggio, and Border Grill with its Mexican food in a vibrant cantina setting from the ‘Top Chef Masters’ duo of Susan Feniger and Mary Sue Milliken. One of the country’s first Starbucks Evenings, which serves beers and wines in addition to the drinks typically on offer at the chain, will also be located in the terminal.

Starbucks is one of many powerful F&B brands that will add lustre to the offer
ink.sack
Dining Terrace at the New Tom Bradley International Terminal

Other concessions will be run by Umami Burger, LAMill Coffee boutique, Larder at Tavern, 800 Degrees Pizzeria, III Forks, Chaya, Lucky Fish by Sushi Roku, Petrossian Caviar & Champagne Bar, Vino Volo, Short Cake, Vanilla Bake Shop, James Beach and Starbucks Evenings.

The F&B lineup is completed by Cantina Laredo, Marmalade Café, Pinkberry, Starbucks Coffee, Drink.LA, The Coffee Bean & Tea Leaf, Scoreboard LA, and Panda Express.

Chaya
iStore Boutique
800 Degrees Pizzeria

Los Angeles World Airports Executive Director Gina Marie Lindsey said: “Today’s announcement continues the transformation of LAX to provide passengers with an experience they expect from a world‐class city like Los Angeles.

“A major focus of our customer service improvements is to create a cohesive, memorable and high‐quality dining and shopping experience with a variety of new and innovative options that offer a “˜Sense of Place’ reflecting the culture, cuisine and trends of Los Angeles.”

Modernising LAX

The New TBIT is the largest public works project in the City’s history, according to LAX, and is one part of a US$4.1 billion modernisation programme at the airport, comprised of nearly 25 individual projects. A total of 40,000 jobs have been created by the programme, which has been funded without taxpayer Dollars.

The first phase of New TBIT, which includes a Great Hall and boarding gates on the west side of the terminal, is scheduled for completion by Spring 2013, while the second phase – which includes new gates on the east side of the terminal, a new federal security screening area and an upgraded customs arrivals area – is expected to be finished by 2014.

“As Los Angeles is home to our US headquarters, Westfield takes great pride in being selected to help realise the Mayor’s vision,” said Westfield Co‐Chief Executive Group Peter S. Lowy.

“We are deploying global resources and development expertise to deliver an iconic, world‐class airport experience at LAX, and welcome the opportunity to be part of such a talented and determined team.”

Prestigious local and global brands dominate the offering
Upscale, modern Mexican food will be offered at the Border Grill
Larder at Tavern will sell gourmet sandwiches, charcuterie and artisanal cheese

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