SOUTH KOREA. Lotte Duty Free yesterday (21 September) opened a standalone Hazzys boutique in Myeong-dong, Seoul in partnership with brandowner Korean lifestyle and fashion company LF Corp.
The opening marks the contemporary casual brand’s first standalone duty-free location and further broadens Lotte Duty Free’s K-fashion portfolio in response to growing traveller demand for national brands.
The retailer cited the continued momentum of K-fashion among foreign customers, with sales of Korean brands across its stores rising +55% year-on-year from January to August.
The Hazzys store features key pieces from the 2026 Fall/Winter collection, led by a selection of men’s apparel. Highlights include knitwear, such as the signature cable-knit, half-zip and crew-neck styles, alongside hooded zip-ups, chino trousers and herringbone jackets.
Hazzys’ signature cable sweater features a three-dimensional cable pattern and relaxed fit, combining a traditional knit design with the brand’s refined silhouette and aesthetic – a versatile option for autumn and winter styling.
Founded in Seoul in 2000, the premium fashion brand blends classic heritage with the urban influences of Seoul and London.
The brand has a presence across international markets, including Mainland China, Taiwan, Vietnam and Russia, recording KRW1 trillion (US$734.6 million) in global sales in 2025. Hazzys continues to expand with flagship stores, including Space H Seoul in Seoul and Shanghai.
A Lotte Duty Free official said, “It is meaningful to introduce Hazzys’ first standalone duty-free store, as the brand is growing in the global market. We will continue to discover competitive K-fashion brands to meet the diverse needs of global customers.” ✈
