Lotte Duty Free launches New Era pop-up store to celebrate MLB World Tour: Seoul Series

Lotte Duty Free has teamed up with New Era to showcase the Seoul Series collection to mark the historic Major League World Tour in Seoul this month

SOUTH KOREA. Lotte Duty Free has unveiled the ‘Hit a Homerun’ spring season campaign with an exclusive pop-up featuring American lifestyle brand New Era at its Myeong-dong flagship store.

The promotional space will remain in place until 24 March, catering to the anticipated increase in demand for outbound travel in spring.

Located at the Star Lounge on the 14th floor, the New Era pop-up activation also celebrates the Major League (MLB) World Tour Seoul Series 2024 which takes place at Gocheok Sky Dome in Seoul this month.

The pop-up showcases the MLB World Tour Seoul Series collection, including authentic hats worn by MLB players, as well as T-shirts and hoodies.

In addition, Lotte Duty Free has prepared a prize giveaway event for Koreans travelling overseas this spring.

The retailer is offering scratch coupons to shoppers whose purchases exceed US$200 at its downtown locations until 31 March.

There are also various prizes up for grabs, including New Era apparel, baseball caps, LDF Pay and facial mask packs.

Until 10 March, Lotte Duty Free is providing Korean customers exchange rate compensation offer as well as double shopping benefits for partner credit card users.

Shoppers at its downtown stores can receive up to KRW150,000 (US$112) worth of LDF Pay if the store exchange rate per dollar on the date of purchase exceeds KRW1,320 (US$1).

Shoppers can enjoy up to KRW1.54 million (US$1,157) in benefits from credit card partnership promotions and LDF Pay prize giveaway events for each existing purchase.

A Lotte Duty Free official said: “We have prepared a variety of spring promotions as well as a New Era exclusive pop-up store commemorating the Major League World Tour. Lotte Duty Free plans to continue making efforts to provide a rich duty free shopping experience to domestic and foreign customers.”

As reported, the retailer has also opened a pop-up store featuring K-cosmetics brand 3CE at the LDF House, South Korea’s first experiential duty free shopping showroom. The promotional space is running until 31 March, offering an array of benefits, including special set sales and discounts.

Korean and foreign customers can receive up to a -25% discount, depending on the number of purchases.

In addition, customers can enjoy a -30% discount on all items from 3CE’s Smiley range and buy two Velvet Lip Tints for the price of one. Depending on their purchase amount, shoppers are also offered free gifts including pouches, mini tints, 3CE board games and LDF House shopping bags.

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