Louis Vuitton to enter fragrance arena with nose Jacques Cavallier-Belletrud

After much speculation, Louis Vuitton has finally confirmed it is poised to enter the fragrance arena, according to Women’s Wear Daily (WWD). However, no details on the time-scale have been made available.

The brand said it would distribute its fragrances exclusively in its own boutiques. Louis Vuitton opened its first-ever airport store, in partnership with The Shilla Group Duty Free, at Incheon International Airport, last September.

The fragrance nose is renowned perfumer Jacques Cavallier-Belletrud, formerly of Firmenich, who officially began working at Vuitton earlier this week. He has composed such landmark scents as Issey Miyake’s L’Eau d’Issey, Jean Paul Gaultier Classique, Opium pour Homme and more recently, Stella McCartney L.I.L.Y

According to WWD, Louis Vuitton marketed three fragrances in the 1920s-1930s, which were later discontinued.


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