LS Travel Retail and Boutique iStore Canada unveil digital partnership

CANADA. LS Travel Retail North America and Boutique iStore Canada have opened two new iStore locations at Vancouver International Airport (YVR).

The stores are situated at pre-security domestic departures level and at gate C46. Both are designed to provide travellers with a “true mobile digital lifestyle destination”, the companies said.

The stores carry various electronics, from e-readers to laptops to tablets and accessories such as headphones, cases and chargers. iStore carries industry-leading brands such as Apple, Sony, Shure, Nintendo, Monster, iLuv and Sennheiser. Well-trained staff are on hand to advise and guide consumers at the signature iStore demo tables where they can test new products.

The iStores are designed as a “true mobile digital lifestyle destination”


“We are ecstatic about the two new iStore locations,” said Susan Stiene, Director Retail and Passenger Services at YVR. “The store design is absolutely beautiful, the staff are exceptional, very knowledgeable and helpful. It’s first-class service and sales are impressive so we can’t ask for more.”

Earlier this year, Boutique iStore Canada signed an exclusive agreement with LS Travel Retail, which includes the exclusive rights to develop and operate iStore airport locations across North America. The new YVR locations are the first “˜new generation’ concept stores opened since then.

“We are very excited to partner with Boutique iStore,” said LS Travel Retail Vice President of Merchandising Jonathan Alpert. “We believe that the concept has captured a very specific niche in digital lifestyle retailing and that it will fill a gap in the current airport retail landscape. Developing this concept is very much in line with our promise to energize our airports’ concessions programs and we are proud to bring the first of our new generation stores to YVR.”

At the ribbon-cutting ceremony last month, Mike Battat, co-founder of Boutique iStore Canada, commented: “We are thrilled to have opened two iStore locations at YVR that bring our unique brand of digital lifestyle retailing to West Coast travellers. Our first few days of sales well exceeded expectations and we are optimistic that the trend will only continue to improve as we learn more about the specific needs of the YVR customer.”

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