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Viva Glam Gaga 2 is on-counter now in travel retail |
US. MAC Cosmetics has introduced a new limited-edition Viva Glam Lipstick and Lipglass gloss, fronted by Lady Gaga. Both products began rolling out in travel retail worldwide earlier this month.
The pop diva was unveiled as the face of Mac’s Viva Glam “From our Lips” Campaign in 2010. The original Viva Glam Gaga was a light blue pink shade. The new lipstick is a light warm beige, complemented by a neutral, pinky-beige gloss. Every cent of each Viva Glam product sale is donated to the MAC AIDS Fund.
To support the launch, MAC has created an exclusive Viva Glam site, www.vivaglam.com, featuring videos and messages from Lady Gaga.
On 17 March the site will become an interactive global network where Viva Glam Gaga fans can upload their photos, share HIV/AIDS information and interact with their friends via Facebook and Twitter.
Participants can also take part in a special fashion collaboration with Lady Gaga and her stylist, of which more details will be revealed in the coming months.
MORE ABOUT THE MAC AIDS FUND
The MAC AIDS Fund (MAF) was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organisations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organisations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised over US$160 million exclusively through the sale of MAC’s VIVA GLAM Lipstick and Lipglass, donating 100% of the sale price to fight HIV/AIDS. For more information, visit www.macaidsfund.org
