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RuPaul returns to front MAC Viva Glam |
MAC Cosmetics is bringing back its original Viva Glam girl and lipstick shade. In September, for a limited time only, the flamboyant RuPaul – the first face of Viva Glam in 1994 – will return to front the campaign, with her signature burgundy red Lipstick plus a new Lipglass shade.
100% of the selling price of all Viva Glam products is donated to help women, men and children living with and affected by HIV/AIDS, via the MAC Aids Fund.
Viva Glam I (a matte brownish blue-red) and a matching Viva Glam I Lipglass will be available in travel retail doors worldwide from next month.
ABOUT THE MAC AIDS FUND
The MAC AIDS Fund (MAF) was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organisations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organisations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised over US$224 million exclusively through the sale of MAC’s Viva Glam Lipstick and Lipglass, donating 100% of the sale price to fight HIV/AIDS. For more information visit www.macaidsfund.org
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