As previously reported, MAC Cosmetics and Archie Comics have joined forces to launch a new make-up line called MAC Archie’s Girls. The limited-edition line begins its travel retail roll-out this month.
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Archie’s Girls: Betty and Veronica vie for attention in MAC make-up |
The collection focuses on the characters Betty and Veronica, who are involved in an enduring “love triangle” with Archie. Each has her own set of products/shades, inspired by their looks and personalities. All the product packaging sports exclusive Archie’s Girls designs.
A “deep and seductive” tone palette has been created for spoiled rich girl brunette Veronica. Her offer comprises lipsticks in violet, red and blackened plum, complemented by nail lacquers in dark berry and navy crème.
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In contrast, wholesome blonde-next-door Betty’s collection aims to evoke soft, innocent sexiness, according to MAC. Her lipstick shades are peach, pink and coral, with matching nails in Comic Cute and Pep Pep Pep.
The full collection includes a series of heart-themed accessories, in glossy white faux-patent, featuring the faces of Archie, Betty and Veronica. These products include a brush kit, mirror, tote, coin purse and make-up bag.
This latest comic book collaboration follows on from MAC’s limited-edition Wonder Woman collection, which went on sale in travel retail worldwide in spring 2011.
